PRIVACY

Privacy policy

We appreciate your interest in our website. The protection of your privacy is very important to us.

We collect personal data about you when you interact with us in order to provide and improve our goods and services to you. For example, when you open a customer account, place an order, send us feedback or contact us for any reason.

We may monitor your use of our website in order to improve our goods and services. For example, we use cookies to tell us how many times you visit our website, which pages you go to, traffic data and location data. This data may be aggregated and statistical which means we will not be able to identify you individually (please see further details on our use of cookies below).

We may disclose personal data to other companies within our group, our agents and suppliers / service providers, credit reference agents (see below for details), law enforcement agencies and our business partners. We will only disclose personal data necessary to achieve the purpose and in accordance with applicable laws.

If we process personal data outside of the EEA, we will put safeguards in place to protect the personal data transferred in accordance with applicable laws.

Below, we describe in detail how your data are used. If you have any questions, please contact us at privacy@birkenstock.com.

Controller

The company who is responsible for, and controls the processing of, your personal data (the controller in the meaning of Section 3 (7) of the Federal Data Protection Act (BDSG)) is Birkenstock digital GmbH, BIRKENSTOCK Campus, 53577 Neustadt (Wied), Germany.

Storage of access data in server log files

When you visit our webpages, we merely store access data (such as the name of the requested file, the date and time of the access, the amount of data transmitted and the requesting provider) in server log files. These data are analysed exclusively for the purpose of ensuring smooth operation of the site and to improve our services and do not allow us to draw any conclusions about you. Details of the data collected and stored by the third party cookies and plugins used on our webpages and how you can control this are included below.

Collection and use of data for the processing of your order, fulfilling the contract and when opening a customer account

We collect personal data from your when you place an order, if you share such with us voluntarily within the scope of your order, when you contact us (e.g. via contact form or e-mail) or when opening a customer account. The respective input forms show which data are collected. We use the data you share with us for processing your order, fulfilling the contract and responding to your inquiries. After the contract has been fulfilled or your customer account has been deleted, your data will be blocked from further use and will be deleted upon expiry of the retention periods according to applicable tax law and commercial law, unless you have expressly consented to the further use of the data or we have a legally permitted additional use of the data that we tell you about below. You may delete your customer account at any time by sending a message to our customer service team or by means of a designated function available when you access your customer account.

Forwarding of data for the fulfilment of the contract

In connection with the fulfilment of the contract, we will forward your contact details to the delivery service responsible for delivering your order as necessary for the delivery of your ordered goods.

Use of your data for advertising purposes

Apart from the processing of your data for the purpose of fulfilling your purchase from Birkenstock digital GmbH, we also use your data to communicate with you about your orders and certain products or marketing campaigns and to recommend products or services that you could be interested in.

With respect to the use of your personal data for advertising purposes, you can object to all or individual communication whenever you wish. This is not subject to any costs except for the transmission costs according to the applicable rates. Simply use one of the provided communication routes (e.g. click the unsubscribe link in the respective product recommendation, e-mail, fax, letter).

Newsletter

If you subscribe to our newsletter, we will use the required data or the data separately stated by you (your personal data) in order to regularly send you our e-mail newsletter. The partner company salesforce.com (EMEA Limited, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom), is responsible for the technical processing of the newsletter transmission. However, the scope of the transmitted data is limited to the required minimum.

The subscription to the newsletter takes place by means of a double opt-in procedure. After subscribing to the newsletter, you will receive a confirmation e-mail asking you to confirm the newsletter subscription by clicking the link contained in the confirmation e-mail. You will receive the newsletter only after confirming by clicking the link contained in the e-mail.

If you no longer want to receive the newsletter, you can unsubscribe from the newsletter using various communication means (e.g. click the unsubscribe link in the newsletter, e-mail, fax, letter). This is not subject to any costs except for the transmission costs at the applicable rates.

Personal product recommendations by e-mail

To improve your personal shopping experience as a customer of Birkenstock digital GmbH and our services, we will occasionally use your personal data to send you interesting offers by e-mail, regardless of whether you have subscribed to our newsletter. In this way, we endeavour to draw your attention to interesting items from our collection, which could attract your attention under consideration of the items you purchased from us in the past. In this context, we comply strictly with statutory regulations.

If you no longer want to receive any personal product recommendations, you can stop to this use of your personal data whenever you wish. This is not subject to any costs except for the transmission costs according to the applicable rates.

Simply use one of the provided communication routes (e.g. click the unsubscribe link in the respective product recommendation, e-mail, fax, letter).

The partner company salesforce.com EMEA Limited, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom, Germany, is responsible for the technical processing of the transmission of personal product recommendations by e-mail. However, the scope of the transmitted data is limited to the required minimum.

Use of cookies

To make the visit to our website engaging, efficient and user-friendly and to enable the use of certain functions, we use cookies on various pages. Cookies are little text files that are stored on your device. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (session cookies). Other cookies remain on your device and enable us to recognise your browser the next time you visit our site (persistent cookies). You can configure your browser in such a way that you are informed before cookies are set and can decide individually whether to accept these. You can also exclude the acceptance of cookies for certain cases or categorically. The functionality of our website may be limited if cookies are not accepted.

Use of Google Analytics for web analysis purposes

This website uses Google Analytics, a web analysis service of Google Inc. (www.google.com). Google Analytics uses cookies ‒ text files that are stored on your computer and that enable an analysis of your use of the website. The information about your use of this website, which is generated by the cookie, is usually sent to a Google server in the USA and stored there. If IP anonymisation is activated on this website, Google will first abbreviate your IP address in Member States of the European Union or other Contracting States to the Agreement on the European Economic Area. The full IP address will only be transmitted to and abbreviated on a Google server in the USA in exceptional cases. IP anonymisation is active on this website. By order of the operator of this website, Google will use this information to analyse your use of the website, to compile reports about the website activities and to perform other services related to the use of the website and of the Internet in general for the website operator. The IP addresses sent by your browser within the scope of Google Analytics will not be associated with other data of Google. You can prevent the storage of cookies by configuring your browser software accordingly; in this case, however, you may not be able to use all functions of this website.

Moreover, you can prevent the collection of data concerning your use of the website (including your IP address), which are generated by the cookie, and the processing of these data by Google by downloading and installing the browser plugin that is available under this link.

Instead of using the browser plugin, you can click this link in order to prevent the collection of data by Google Analytics in the future. In this case, an opt-out cookie will be stored on your device. If you delete your cookies, you need to click the link anew.

Use of AddThis for advertising analysis purposes

On this website, data are collected and stored by AddThis, 8000 Westpark Dr. Suite 625, McLean, VA 22102, USA. From these data, usage profiles are created using pseudonyms. These usage profiles are used to analyse visitor behaviour and are used to improve our website, goods and services. Cookies may be used for this purpose. Cookies are little text files that are stored locally on your computer and that enable the recognition the next time our website is visited. Without your separate express consent, the pseudonymised usage profile will not be associated with personal data of the bearer of the pseudonym. Here you can object to the collection and storage of data for web analysis purposes at any time with effect for the future.

Use of Webtrekk for marketing and optimisation purposes

On this website, technologies of Webtrekk GmbH www.webtrekk.com are used to collect and store data for marketing and optimisation purposes. From these data, usage profiles may be created under a pseudonym. Cookies may be used for this purpose. Cookies are little text files that are stored in the cache of the site visitor's Internet browser. The cookies enable the recognition of the Internet browser.

Without the express consent of the subject, the data collected with Webtrekk technologies will not be used for personally identifying the visitor to this Web site and will not be associated with the personal data via the pseudonym. The data collection and storage may be objected to here at any time with effect for the future.

Use of Facebook plugins

Our website uses social plugins ("plugins") of the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the label "Social plugin of Facebook" or "Facebook Social Plugin". An overview of the Facebook plugins and their appearance is available here.

When you access a page of our website that contains such a plugin, your browser will establish a direct connection to the Facebook servers. The content of the plugin will be transmitted from Facebook directly to your browser, which will integrate it in the page. Through this integration, Facebook receives the information that your browser has accessed the respective page of our website, even if you do not have any Facebook profile or are currently not logged in to Facebook. Your browser directly sends this information (including your IP address) to a Facebook server in the USA, where it is stored.

If you are logged in to Facebook, Facebook can directly map the visit to our website to your Facebook profile. If you interact with the plugins, e.g. by clicking the "Like" button or by entering a comment, this information will also be sent directly to a Facebook server, where it will be stored. Furthermore, the information will be published on your Facebook account and displayed to the general public, your Facebook friends or friends of friends depending on your Facebook privacy settings.

For details on the purpose and scope of the data collection and further processing and use of the data by Facebook and your rights and configuration options to protect your privacy, please refer to the privacy information of Facebook.

If you do not want Facebook to directly map the data collected via our website to your Facebook profile, you need to log out from Facebook before visiting our website. You can also prevent the loading of the Facebook plugins entirely using add-ons for your browser, e.g. the "Facebook Blocker" or the script blocker "NoScript".

Use of Twitter plugins (e.g. "Twitter" button)

Our website uses social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plugins are marked with a Twitter logo, e.g. in the form of a blue "Twitter bird". An overview of the Twitter plugins and their appearance is available here: https://twitter.com/about/resources/buttons

When you access a page of our website that contains such a plugin, your browser will establish a direct connection to the Twitter servers. The content of the plugin will be transmitted from Twitter directly to your browser, which will integrate it in the page. Through the integration, Twitter receives the information that your browser has accessed the respective page of our website, even if you do not have any Twitter profile or are currently not logged in to Twitter. Your browser directly sends this information (including your IP address) to a Twitter server in the USA, where it is stored.

If you are logged in to Twitter, Twitter can directly map the visit to our website to your Twitter account. If you interact with the plugins, e.g. by clicking the "Twitter" button, the respective information will also be sent directly to a Twitter server, where it will be stored. Furthermore, the information will be published on your Twitter account, where it will be displayed publically or to your contacts depending on your Twitter privacy settings.

For details on the purpose and scope of the data collection and further processing and use of the data by Twitter and your rights and configuration options to protect your privacy, please refer to the privacy information of Twitter: https://twitter/privacy If you do not want Twitter to directly map the data collected via our website to your Twitter account, you need to log out from Twitter before visiting our website. You can also prevent the loading of the Twitter plugins entirely using add-ons for your browser, e.g. the script blocker "NoScript" (http://noscript.net/).

Use of Pinterest

The "Pin it" button plugin of Pinterest (Pinterest Inc., 635 High Street, Palo Alto,CA, 94301, USA) is used on this website. When you visit this website, the plugin will establish a direct connection between your browser and the Pinterest server. In this way, Pinterest can receive the information that you have visited this website from your IP address. If you click the "Pin it" button while being logged in to Pinterest with your Pinterest user account, you can share contents of this website with the Pinterest network. In this way, Pinterest can map the visit to these pages to your user account. Please note that as a site provider, we are not informed about the content of the transmitted data and their use by Pinterest. To view the privacy policy of the Pinterest service, please visit the following link: http://about.pinterest.com/privacy

Even if you do not have any Pinterest account, you can modify the settings for saving your data here: https://help.pinterest.com/en/articles/personalization-and-data-other-websites

Use of Rocket Fuel Inc.’s Remarketing Feature

We use the services of Rocket Fuel Inc., San Francisco, California, USA, (www.rocketfuel.com), to collect statistical data about the use of our website and to optimize the site for you accordingly. More information about how this data is processed and used can be found in Rocket Fuel Inc.’s privacy policy, which is available here: www.rocketfuel.com/privacy/. You can prevent Rocket Fuel Inc. from collecting and saving this data about you in the future by visiting www.rocketfuel.com/opt-out/ and clicking on the word “here” in the section labeled “Opt Out”.

Right to information and contact

You are entitled to free information on the data stored about your person and, if necessary, to correction, blocking or deletion of these data. If you have any questions concerning the collection, processing or use of your personal data, to request information, correction, blocking or deletion of data, to revoke any previously granted consent or to object to a certain use of data, please contact our data protection official in writing:

BIRKENSTOCK GmbH & Co. KG Services
Data Protection Official
BIRKENSTOCK Campus
53577 Neustadt/Wied
Germany
privacy@birkenstock.com