Tradition - Innovation - Fascination
Two and a half centuries of experience
BIRKENSTOCK is an exceptional phenomenon in a clothing industry characterized by short-lived fashion trends. The company’s roots can be traced back to 1774. Our brand identity is based on a solid foundation of two and a half centuries of corporate history.
Global brand with German roots
BIRKENSTOCK is a global brand. BIRKENSTOCK is not only one of the top five global footwear brands, it is also one of the most well known German brands in the world. With around 3,000 employees, this tradition-rich, sixth-generation family-run business is also the German footwear industry’s largest employer. About one in four employees in the industry works at BIRKENSTOCK. More than 1,100 new jobs have been created since the beginning of 2013, almost all of them in Germany. This is because BIRKENSTOCK produces most of its products at its own production facilities in Rhineland-Palatinate, North Rhine-Westphalia, Hesse and Saxony.
BIRKENSTOCK has been a global player since the 1970s. Our products are sold in some 90 countries on all continents. And our organization is becoming increasingly international as well. BIRKENSTOCK has eight locations in Germany. Internationally, we are represented with sales offices in the US, Brazil, Spain and Hong Kong.
Inventor of the footbed
We create products that make the lives of our customers easier and better. Our core products is our unique, anatomically shaped footbed. BIRKENSTOCK invented the footbed and has also shaped the meaning of the term "footbed", which is so common today. The footbed is not only a unique, revolutionary product concept that paved the way for a completely new market. It's also a core idea and a reference point for everything that we do. Now and in the future. Everyone should have access to our footbed.
BIRKENSTOCK stands for excellent comfort, high functionality and extraordinary quality. The high level of quality is the result of carefully selected, high-quality materials from sustainable sources that are processed under what are for our brand typically demanding conditions. Our products promote wellbeing. They literally do good. So they stand out from the flood of cheap products that dominate large parts of our consumer world today.