Privacy and Cookie Policy

We appreciate your interest in our website. The protection of your privacy is very important to us. This Privacy Policy (“Policy”) provides you with complete information as to how your personal information is used.

Data Controller
Pursuant to Article 1 Dutch Personal Data Protection Act, the Data Controller is Birkenstock digital GmbH, BIRKENSTOCK Campus, 53577 Neustadt (Wied), Germany.

Storage of access data in server log files
Only access data, such as the name of the requested file, the date and time of access, the volume of data transmitted and the data provider used will be retained in the server log files. The data are analysed solely for the purposes of ensuring smooth operation of the website and improving our product offering. They do not allow the user to be traced.

Collection and use of data for contract fulfilment and creating a customer account
We collect the personal information that you voluntarily share with us when you place an order, contact us (e.g., using the contact form or via e-mail) or create a customer account. The information provided directly by you is shown on the input forms. We use the data you share with us for processing the contract and your enquiries. Once contract fulfilment is complete or when the customer’s account is deleted, user data will be blocked and later deleted when the retention period as set out in the Privacy Policy has expired in accordance with privacy, tax and commercial legislation except where users have expressly granted further use of their personal information or where Birkenstock digital GmbH has reserved the right to make additional use of the data as allowed by law. Your customer account may be cancelled at any time by sending a request to do so to our Customer Service Department or by using the function accessible from within your customer account.

Disclosure of personal information for the purpose of contract fulfilment
In connection with contract fulfilment, some personal information will be disseminated to the logistics company tasked with delivery to the extent needed for delivery of the ordered goods. For payment handling purposes, we may transmit your personal data to a service provider that processes the payment order.

In order to offer you post-payment options, we will perform a credit check after you have selected the payment method "post-pay" and indicated your date of birth. As part of this credit check, we will review the relevant available information, in order to determine which payment methods are available for your order.

In addition to the data provided by you, there is also information required by our suppliers to perform the credit check. For these requests, we provide your personal information necessary for the credit check (surname, first name, address and date of birth) to the following rating agency: Experian Nederland, Verheeskade 25, NL-2521 BE Den Haag.

The rating agency uses the (aforementioned) personal information provided by us to carry out an appropriate assessment of your creditworthiness with respect to the relevant order on the basis of mathematical and statistical methods. When calculating the creditworthiness, your address is also taken into account. Under certain circumstances, it is possible that credit is refused due to a number of negative indicators. You may contact our credit rating agency (at the above address) at any time to request information about the stored data.

If you do not agree with the transfer of your data to the rating agency, please note that the "post-pay" payment method will not be available to you.

Use of your information for advertising purposes
Apart from the processing of your (personal) data for the purposes of fulfilling your order, we also use your information to communicate with you about your orders and, with your express consent, to notify you about product launches or certain marketing initiatives, or to recommend particular goods or services that may be of interest to you.

You may object to the use of your personal information for advertising purposes at any time, in whole or in part, at no cost to you other than the standard rates associated with your chosen means of communication. You may use any means of communication available (e.g., clicking on the unsubscribe link in the relevant product recommendation or sending an e-mail, fax or a letter by post).

Newsletter
If you subscribe to our newsletter, the information necessary or communicated by you will be used for this purpose in order to enable us to periodically send you the newsletter via e-mail. A third party, salesforce.com EMEA Limited, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom, is responsible for the technical aspects of sending out the newsletter. The extent of disclosed (personal) information is, however, limited to the minimum necessary for sending out the newsletter.

Signing up to receive the newsletter takes place by means of a double opt-in procedure. After subscribing to the newsletter, you will receive a confirmation e-mail asking you to confirm the newsletter subscription by clicking the link contained in the confirmation e-mail. You will receive the newsletter only after giving your consent by clicking the link contained in the e-mail.

If you no longer wish to receive the newsletter, you may unsubscribe from the newsletter at any time using a variety of available communication means (such as clicking the unsubscribe link in the newsletter or sending us an e-mail, fax or a letter by post) at no cost to you except for the standard rates associated with your chosen means of communication.

Personalised product recommendations by e-mail
To help us improve your shopping experience as a customer of Birkenstock digital GmbH as well as our services, we may use your personal information on a regular basis to send you offers by e-mail, regardless of whether you have signed up to receive our newsletter. By doing so, we highlight items from our collection which may interest you based on items you have purchased from us in the past. When conducting such marketing activities, we strictly adhere to applicable laws.

If you no longer wish to receive any personalised product recommendations, you may object to this use of your personal data for this purpose at any time at no cost to you except for the standard rates associated with your chosen means of communication. Simply use one of the available communication means (such as clicking on the unsubscribe link in the relevant product recommendation or sending us an e-mail, fax or a letter by post).

One of our business partners, salesforce.com EMEA Limited, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom, is responsible for the technical aspects of sending out the personalised product recommendations. The extent of disclosed information is, however, limited to the minimum necessary.

Use of cookies
To make your visit of our website a better experience and to enable the use of certain functions, we use cookies on some pages. Cookies are small text files that are stored on your device. Some of the cookies we use are automatically deleted after the end of the browser session, i.e., after closing your browser (session cookies). Other cookies remain on your device and enable us to recognise your browser the next time you visit our website (persistent cookies). You can configure your browser to warn you before cookies are set so that you can decide whether or not to accept cookies on a case-by-case basis or to exclude them completely or in certain cases only. If you do not accept cookies, website functionality may be limited.

Use of Google Analytics for web analysis purposes
This website uses Google Analytics, a web data analysis service provided by Google, Inc. (www.google.com). Google Analytics uses cookies, that is, small text files saved to your computer, to help website and app owners understand how their visitors engage with their properties. The information about your use of this website, which is generated by the cookie, is usually sent to a Google server in the USA and stored there. If IP anonymization is activated on this website, Google will shorten your IP address within EU Member States or in other Member States of the European Economic Area. Only in exceptional circumstances will your full IP address be sent to a Google server in the USA and shortened there. IP address anonymization is enabled at this website. Acting on behalf of the operator of this website, Google will use this information to evaluate website use by site visitors in order to prepare reports on website activity and to provide the website operator with other services linked to the use of the website itself and the Internet in general. The IP address of your browser recognized by Google Analytics will not be associated with other data by Google. You can prevent the storage of cookies by configuring your browser software accordingly; in this case, however, you may not be able to make full use of all functions available at this website.

Moreover, you can prevent the collection of data generated by cookies relating to your use of the website (including your IP address) as well as the processing of such data by Google by downloading and installing the plug-in available via this link.

As an alternative to using the browser plug-in, you may click this link to prevent the future acquisition of your data by Google Analytics. In this case, an opt-out cookie will be saved to your device. If this cookie is deleted, you will have to click on this link again.

Use of Google Remarketing

This website uses the remarketing feature of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This feature makes it possible to present interest-based advertising to website visitors as part of the Google Network. The remarketing feature uses "cookies", small text files, which are stored on your computer. They are used to remember your information and settings when you visit websites that are part of Google's advertising network. These websites can then show you relevant ads that refer to the content you previously viewed on websites that use the remarketing feature of Google.

According to Google, it does not collect any personally identifiable information in this process. If you do not want the remarketing feature to be used, however, you can always disable it by changing the appropriate settings at http://www.google.com/settings/ads.

Use of AddThis for advertising analysis.

At this website, data are collected and retained by AddThis, an advertising analysis company. AddThis is operated by AddThis, 8000 West Park Dr., Suite 625, McLean, VA 22102, USA. This information will be used to create pseudo-anonymous user profiles. These user profiles are used to carry out analyses of visitor behaviour and are analysed to improve the website and for targeted optimisation of the product range. Cookies may be used for this purpose. Cookies are small text files that are stored locally on the computer of the website visitor that allow the website to recognize visitors on their next visit. The pseudo-anonymous user profiles will not be associated with personal data of the website visitor to whom the pseudonym refers without the express consent of the user. You may object to the future collection and retention of data for web data analysis purposes at any time.

Use of Webtrekk for marketing and optimisation purposes
At this website, information is collected and retained for marketing and optimisation purposes using technologies provided by Webtrekk GmbH (see: www.webtrekk.com). Pseudo-anonymous user profiles may be created from this information. Cookies may be used for this purpose. Cookies are small text files that are stored in the cache of the website visitor's Internet browser. Cookies make it possible to recognise the Internet browser.

The data collected with Webtrekk technologies will not be used to personally identify the visitor to whom the pseudo-anonymous user profile refers without the express consent of the user and will not be combined with personal information of the data subject behind the pseudonym. You may object to the future collection and retention of your data at any time.

Use of Facebook plug-ins
Our website uses social plug-ins ("plug-ins") developed by the online social media and social networking service Facebook, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook"). The plugins are marked with a Facebook logo or the label "social plugin of Facebook" or "Facebook social plugin". An overview of Facebook plugins and their appearance is available here.

When you access a page of our website that contains such a plugin, your browser will establish a direct connection to the Facebook servers. The content of the plugin will be transmitted from Facebook directly to your browser, which will integrate it into the page. Through this integration, Facebook is notified that your browser has accessed the relevant page of our website, even if you do not have any Facebook profile or are currently not logged in to Facebook. Your browser directly sends this information (including your IP address) to a Facebook server in the USA, where it is stored.

If you are logged into Facebook, Facebook can directly map the visit to our website to your Facebook profile. If you interact with the plugins, e.g., by clicking on the "Like" button or by leaving a comment, this information will also be sent directly to a Facebook server, where it will be stored. Furthermore, the information will be published to your Facebook account and displayed to your Facebook friends.

For further information on the extent and purpose of data collection and the subsequent processing thereof by Facebook and on the rights and setting options relating to the protection of the privacy of the user, we urge you to read Facebook’s Privacy Policy.

If you do not want Facebook to directly map the data collected via our website to your Facebook profile, you need to log out from Facebook prior to visiting our website. You may also prevent the loading of the Facebook plugins entirely using add-ons for your browser, e.g., "Facebook Blocker" or the script blocker "NoScript".

Use of Facebook Remarketing

On our website, the remarketing feature of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) is used. It allows us to show visitors to our website personalized, content-related Facebook ads when they visit the social network Facebook.

Our website therefore contains remarketing tags from Facebook. Through these tags, your browser establishes a direct connection to the Facebook servers when you visit our website. Facebook is informed which of our websites you have visited and can assign this information to your personal Facebook profile. This information then enables us to display personalized, interest-related Facebook ads.

Please refer to Facebook’s Data Policy for information on the purpose and scope of data collection and the processing and use of the data by Facebook, as well as the rights and settings to protect your privacy. If you do not want Facebook to assign the collected information directly to your Facebook profile, you can disable the function here when you are logged in to Facebook.

Use of Twitter plugins (e.g., "Tweet" button)
Our website uses social plugins ("plugins") of the microblogging service Twitter, which is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103, USA ("Twitter"). The plugins are marked with a Twitter logo, e.g., in the form of a blue "Twitter bird". An overview of the Twitter plugins and their appearance is available here:

When you access a page of our website that contains such a plugin, your browser will establish a direct connection to the Twitter servers. The content of the plugin will be transmitted from Twitter directly to your browser, which will integrate it into the page. Thanks to this integration, Twitter receives the information that your browser has accessed the respective page of our website, even if you do not have a Twitter profile or are currently not logged in to Twitter. Your browser directly sends this information (including your IP address) to a Twitter server in the USA, where it is stored.

If you are logged in to Twitter, Twitter can directly map the visit to our website to your Twitter account. If you interact with the plugins, e.g., by actuating the "Tweet" button, the respective information will also be sent directly to a Twitter server, where it will be stored. Furthermore, the information will be published on your Twitter account and displayed to your Twitter friends.

For further information on the extent and purpose of data collection and the subsequent processing thereof by Twitter and on the rights and setting options relating to the protection of the privacy of the user, we urge you to read Twitter’s Privacy Policy at https://twitter/privacy. If you do not want Twitter to directly map the data collected via our website to your Twitter profile, you need to log out from Twitter prior to visiting our website. You may also prevent the loading of the Twitter plugins entirely using add-ons for your browser, e.g., the script blocker "NoScript" (http://noscript.net/).

Use of Pinterest
The Pinterest (Pinterest Inc., 635 High Street, Palo Alto, CA, 94301, USA) "Pin It" button plugin is used at this website. When you visit this website, the plugin will establish a direct connection between your browser and the Pinterest server. This is how Pinterest is notified that the user with the related IP address has visited the website. If you click the "Pin It" button while logged in to Pinterest with your Pinterest user account, you can share contents of this website with the Pinterest network. This is how Pinterest is able to map your visit to these pages to your user account. Please note that as a website operator, we are not informed about the content of the transmitted data or its use by Pinterest. To view the Pinterest Privacy Policy, we invite you to visit the following link: http://about.pinterest.com/privacy.

Even if you do not have any Pinterest account, you can modify the settings for saving your data here: https://help.pinterest.com/en/articles/personalization-and-data-other-websites

The right to access personal data and the point of contact for queries relating to privacy
You are entitled to receive information free of charge on the information stored about their person and, as relevant, the right to request rectification, blocking or deletion. If you have any concerns about the collection, processing or use of your personal data or should you desire information on rectifying, blocking or deleting your data and revoking previously granted consent or to object to a particular use of your data, please contact our Data Protection Officer in writing:

BIRKENSTOCK GmbH & Co. KG Services
Head of Personal Data Protection
BIRKENSTOCK Campus
53577 Neustadt/Wied
Germany
globalprivacy@birkenstock.com