Can you explain how the Blue Footbed and, in general, BIRKENSTOCK shoes can support the health of our feet?
Our feet are our foundations. If our feet aren’t healthy, this will have an impact on the entire body. Consider it like this: if the ground floor of a building is poorly constructed, the entire building’s statics are influenced all the way up to the top floor, perhaps even causing it to collapse. If we transpose this image to the human body, it means foot problems will stretch via the ankles to the knees, hips, spine, and back. Nature constructed our feet for us to be able to walk optimally on natural, yielding surfaces where the arch of the foot can dig into the soft ground so that its natural shape is underlaid. This is what we at BIRKENSTOCK mean by “Naturgewolltes Gehen,” in other words a natural gait. With our products, all of which are based on the Blue Footbed, we seek to simulate the form of walking intended by nature. We do not correct anything or interfere with the foot’s motion sequences and are guided solely by the natural shape of the foot. A good illustration of this principle is the image of a footprint in the sand – the whole of the foot is underlaid by sand, every arch is optimally supported, and the full weight of the body is distributed evenly, as intended by nature. The anatomy of our BIRKENSTOCK footbed reflects a footprint in the sand and naturally underlays the foot.
Our feet are our foundations. If our feet aren’t healthy, this will have an impact on the entire body. Consider it like this: if the ground floor of a building is poorly constructed, the entire building’s statics are influenced all the way up to the top floor, perhaps even causing it to collapse. If we transpose this image to the human body, it means foot problems will stretch via the ankles to the knees, hips, spine, and back. Nature constructed our feet for us to be able to walk optimally on natural, yielding surfaces where the arch of the foot can dig into the soft ground so that its natural shape is underlaid. This is what we at BIRKENSTOCK mean by “Naturgewolltes Gehen,” in other words a natural gait. With our products, all of which are based on the Blue Footbed, we seek to simulate the form of walking intended by nature. We do not correct anything or interfere with the foot’s motion sequences and are guided solely by the natural shape of the foot. A good illustration of this principle is the image of a footprint in the sand – the whole of the foot is underlaid by sand, every arch is optimally supported, and the full weight of the body is distributed evenly, as intended by nature. The anatomy of our BIRKENSTOCK footbed reflects a footprint in the sand and naturally underlays the foot.