… is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.

Often copied, never equaled: The original BIRKENSTOCK footbed is the heart of all our models. While today it is synonymous with exceptional comfort, the word “footbed” was first used by BIRKENSTOCK in the 1930s to describe anatomically shaped inner soles with special support elements.

Charlie Strong is a professional American football coach. His goal? To give young men a place in life. His formula? Honesty, respect, and team spirit. He told us what the title “first African American head coach in Texas” means to him.