… is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.

Often copied, never equaled: The original BIRKENSTOCK footbed is the heart of all our models. While today it is synonymous with exceptional comfort, the word “footbed” was first used by BIRKENSTOCK in the 1930s to describe anatomically shaped inner soles with special support elements.

Dr. Robert Rutford, one of the best-known Antarctic researchers and the man who Mount Rutford is named for, took his Birkenstocks to the South Pole. He told us why in a striking interview just a few months before his passing. “We were the first people ever to step foot in some places” - Robert Rutford