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LONDON CALLING – BIRKENSTOCK IS CELEBRATING THE OPENING OF TWO NEW STORES IN THE FASHION CAPITAL OF BRITAIN

London – a modern fashion metropolis, the centre of British culture and now also home to two new BIRKENSTOCK stores! On 16 August, BIRKENSTOCK celebrated the opening of two new branches, one in the famous Westfield shopping centre and one on Carnaby Street, in the vibrant, trendy district of Soho.

A STORE CONCEPT INSPIRED BY NATURE

Both branches have an impressive new store design – which combines the feeling of being outdoors and indoors all at once, while also creating a calm, yet energising environment. A natural colour concept and design elements like cork, leather and felt highlight the classic BIRKENSTOCK philosophy. The open plan design, green plants and comfortable seating areas create a feel-good atmosphere.

BIRKENSTOCK TOUR THROUGH LONDON

What would London be without its famous taxis or double-decker buses? As part of the exclusive out-of-home campaign, the big store opening was celebrated with a fleet of 50 taxis and two London city buses painted in the typical blue BIRKENSTOCK design.

BIRKENSTOCK PRODUCT RANGE

In addition to the iconic, classic sandals and seasonal highlights, both stores will also have a wide range of products for women, men and kids, including shoes, boots, socks and belts. Special feature in the west of London: This store will also sell the BIRKENSTOCK Natural Skin Care line.

AFTER-WORK EVENT

To celebrate the opening of the two stores, BIRKENSTOCK hosted an after-work event with live music and drinks on August 15 at the newly opened store on Carnaby Street. London music group, “Born and Bread”, created a relaxed vibe at the event with their mixture of RnB, hip hop, grime, dancehall and afrobeat.

We look forward to seeing you soon!

Addresses & opening times:

BIRKENSTOCK STORE SOHO
42 Carnaby Street Soho, London W1F9PP
Opening times:
Monday – Saturday: 10.00 am – 7.00 pm
(10.00 am – 8.00 pm in summer)
Sunday: 12.00 pm – 6.00 pm

BIRKENSTOCK POP UP STORE
Westfield Shopping Center
1 Ariel Way, London
W127SL
Opening times:
Monday – Saturday: 10.00 am – 10.00 pm
Sunday: 12.00 pm – 6.00 pm