… is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.

"I was like the teachers were always saying: ‘He has a huge potential, but he does shit,'" says Ramdane Touhami. He was banned from school, was kicked out by his parents, and became homeless. Today, he is the owner of the global beauty empire Officine Universelle Buly.  We met this all-rounder in Paris."