Cookie Settings

Birkenstock uses cookies that are required for the correct functioning of the website. Depending on your preferences, Birkenstock can also use cookies to improve your user experience, to save login details, to collect statistics, to optimise features and to prepare content that is tailored to your interests. When advertising cookies are used, you also receive personalised advertisements from third parties. In order to enable optimum performance, the embedding of social media channels and for marketing purposes, we recommend that you agree to the use of cookies.
Please select whether you would like to allow our website to use only necessary cookies or related technologies. By clicking on the links below you can find out more about the use of cookies and related technologies on this website.
Click on “select all” to accept all types of cookies, on “confirm selection” only for necessary cookies, or select additional individual types of cookies. See below to receive detailed descriptions of the cookies used and to determine whether the website allows certain cookies.

Birkenstock uses cookies (including cookies from third parties) that are required for the correct functioning of the website. Furthermore, with your consent, BIRKENSTOCK also uses cookies for statistical purposes, to improve your user experience or to provide you with content that is tailored to your interests. You can select all of the options by clicking “Select all”. Alternatively, you can select the options individually. You can change your selection and withdraw your consent to accepting cookies at any time under “Cookie Settings”. You can find further information about your selection options below, as well as in our Privacy Policy and under “Cookie Settings”.

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Required cookies

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  • Cookie names: privacy_level, privacy_settings, dw_dnt, dnt, __cq_dnt, dw_cookies_accepted
  • Domain: .birkenstock.com
  • Purpose: These cookies are required for basic website functionality and are therefore always enabled. They help us to save your cookie settings and provide you with content on our website.
  • Storage duration: : Session - 2 years
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  • Cookie names: dwanonymous_*, dwsecuretoken_*, dwac_*, dwsid, sid, dwsourcecode_*, __cfduid, cqcid, cquid, uuid, __cq_seg, _cflb, _cf_bm, _cfduid
  • Domain: .birkenstock.com, .cquotient.com
  • Purpose: These cookies are required for basic website functionality. The eCDN uses (_cflb), (_cf_bm) and (_cfduid cookies) to maximize network resources, manage traffic, and protect sites from malicious traffic.
  • Storage duration: Session - 13 months
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  • Cookie name: AutomaticCountryRedirect
  • Domain: .birkenstock.com
  • Purpose: These cookies are required for basic website functionality.
  • Storage duration: 1 year
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  • Cookie name: CountryChecked
  • Domain: .birkenstock.com
  • Purpose: These cookies are required for basic website functionality.
  • Storage duration: Session length
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  • Cookie name: NoCountryCheck
  • Domain: .birkenstock.com
  • Purpose: These cookies are required for basic website functionality.
  • Storage duration: Session length
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  • Cookie Name : Country
  • Domain: .birkenstock.com
  • Purpose: These cookies are required for basic website functionality.
  • Storage duration: 1 year
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  • Cookie name: Language
  • Domain: .birkenstock.com
  • Purpose: These cookies are required for basic website functionality.
  • Storage duration: 1 year
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  • Cookie name: CountrySupported
  • Domain: .birkenstock.com
  • Purpose: These cookies are required for basic website functionality.
  • Storage duration: Session length
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  • Cookie names: dwfavorites
  • Domain: .birkenstock.com
  • Purpose: This cookies saves all items you put on your wishlist as a not-registered user.
  • Storage duration: Session - 30 days
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  • Name: Google Tag Manager
  • Domain: .birkenstock.com
  • Purpose: The service Google Tag Manager allows us to embed tags and scripts on our website. The service does not collect any personal data itself.
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  • Cookie names: Newsletter
  • Domain: .birkenstock.com
  • Purpose: The cookie identifies if the user has actively closed the newsletter overlay. If that cookie has been set, the newsletter overlay (upper right hand side) will not appear anymore.
  • Storage duration: 1 year

Functional cookies

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  • Name: Google Analytics
  • Cookie names: _gali, _gat_UA-75414140-1, _gat_UA-75414140-16, _ga, _gid, CONSENT, NID
  • Domain: .birkenstock.com
  • Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
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  • Cookie names: dwpersonalization_*, __cq_uuid, __cqact, bc, __cq_bc
  • Domain: www.birkenstock.com, .birkenstock.com
  • Purpose: These cookies allow us to show you product recommendations based on the items you review.
  • Storage duration: Session length - 1 year
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  • Cookie names: VISITOR_INFO1_LIVE, PREF, SID, APISID, HSID, SAPISID, LOGIN_INFO, GEUP, YSC, CONSENT
  • Domain: .youtube.com
  • Purpose: YouTube is a video portal that allows users to upload, view, and share videos. We use the YouTube Player to display videos on our website.
  • Storage duration: Session length - 20 years
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  • Cookie names: ssmp_history_2, ssmp_selection_2, ssmp_sid_2, ssmp_temp_auth_token_2, last_session_click_2
  • Domain: .birkenstock.com
  • Purpose: Shoesize.me is a service that helps us offer users personalized size and width recommendations.
  • Storage duration: Session length - 3 months
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  • Cookie names: _uetsid, continuous_play_v3, vuid
  • Domain: .vimeo.com
  • Purpose: Vimeo is a video portal that allows users to upload, view and share videos. We use the Vimeo Player to display videos on our website.
  • Storage duration: 30 minutes - 2 years
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  • Cookie name: __olapicU
  • Domain: www.birkenstock.com
  • Purpose: Olapic is a service that aggregates and displays "User Generated Content" (UGC) on our website.
  • Storage duration: 1 month
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  • Cookie name: gender
  • Domain: .birkenstock.com
  • Purpose: Breadcrumbs are being personalized on the product detail page for an improved user experience.
  • Storage duration: 1 year
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  • Cookie name: Google Autocomplete for Addresses
  • Domain: .birkenstock.com
  • Purpose: The Google Autocomplete for Addresses service helps our customers to enter their address more quickly and easily during the order process by showing suitable completion suggestions.
  • Storage duration: 1 year

Marketing cookies

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  • Name: Microsoft Advertising / Bing
  • Cookie Namen: _uetsid, MUID, MUIDB, SRCHD, SRCHUID, SRCHUSR, _EDGE_S, _SS
  • Domain: .bing.com
  • Purpose: The service Bing (Microsoft Advertising) helps us to analyze campaigns as well as to provide user specific content.
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  • Name: Salesforce Marketing Cloud
  • Domain: igodigital.com, exacttarget.com
  • Purpose: Salesforce Marketing Cloud helps us to provide user specific content via e-mail and analyze its relevance for our users.
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  • Name: Google Analytics with advertising features
  • Domain: birkenstock.com, doubleclick.net
  • Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
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  • Name: Google Adwords
  • Domain: google.com
  • Purpose: The Google Adwords service helps us to analyze our campaigns and to provide user specific content on Google and its partners..
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  • Name: Facebook
  • Domain: facebook.com
  • Purpose: Facebook helps us to analyze our campaigns as well as to show user specific content on Facebook, as well as its partners.
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  • Cookie names: DYID, dyid, _cfduid, DYSES, _dy_ses_load_seq, _dy_soct, _dy_csc, _dyexps, _dy_att_exps, _dy_c_exps, _dy_c_att_exps, _dy_device, _dyprd, _dyprdobj, _dysvar, _dy_csc_ses, _dy_toffset, _dyus, dyrc, _dyfs, dy_fs_page, _dybatch, _dycmc, _dyjsession, _dy_df_geo, _dy_geo, _dy_svar, dyaud_sess, _dyuss, dynuss, dy_cweather, dy_weather, _dy_tsrc, _dyaud_nchc, _dyaud_page, _dycnst, _dy_device, _dycst
  • Domain: .birkenstock.com
  • Purpose: Personalised webpage content: If you consent to the use of the Dynamic Yield service, we will collect, store, analyse and use anonymised information on your browsing and clicking patterns in order to be able to show you personalised webpage content. This, for example, enables us to preferably show you either products from the product range for women or for men or to show you the product you viewed the last time you visited our site. For this purpose, cookies are used, i.e. small text files which are stored locally in the cache of your Internet browser. These cookies enable us to recognise the Internet browser. You can delete these cookies from your Internet browser at any time.
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