1774 CSM

A long-term education project with Central Saint Martin’s encompassing research and design.

In 2018 Birkenstock invited the students of the CSM BA Fashion History & Theory course to visit its archive in the US, Italy, Japan and Germany. Each research trip enabled students to extract and define the core elements of Birkenstock’s history spanning over 250 years.

The one-year long research resulted in a second project, where the CSM MA Fashion course was invited to produce their contemporary interpretation of an iconic style of the heritage German brand.





DISCOVER THE STUDENTS

SASKIA
LENAERTS

SASKIA LENAERTS

ALECSANDER
ROTHSCHILD

ALECSANDER ROTHSCHILD

ALEX
WOLFE

ALEX WOLFE

DINGYUN
ZHANG

DINGYUN ZHANG





ARCHIVE RE-ISSUE STYLE
As a result of the Archive research and to complement the student designs, the iconic Birkenstock Tallahassee style from the 1990s sees a rebirth in contrast color designs as the first Archive Re-Issue style.



1774 CSM