Below you will find information regarding how Birkenstock digital GmbH (‘we’ or ‘Birkenstock’) uses cookies and similar technologies:
What are cookies?
Cookies are text files containing small amounts of information which are stored on your computer or mobile device when you visit a website. Cookies enable a website to recognise your device.
Why does Birkenstock use cookies and similar technologies?
Cookies are necessary for a variety of different tasks such as effectively navigating between different web pages, remembering customer priorities and generally improving the user experience. Cookies can also play a part in ensuring that the advertising displayed is better adapted to your interests
Does Birkenstock use cookies for marketing and analytics?
We use the information collected by cookies to identify user behaviour, to provide content and offers, and for other purposes as described below. Some of the cookies we use do not collect information to identify website visitors.
In other cases, we may associate the information collected by cookies (including information from cookies that we have placed on third-party websites via our advertising) with an identifiable person.
In other cases, we may associate the information collected by cookies (including information from cookies that we have placed on third-party websites via our advertising) with an identifiable person.
Does Birkenstock use ‘third-party cookies’?
Some of the cookies we use originate from third parties such as Google Analytics, Google Remarketing and Pinterest and assist us in analysing use of our website, improving your user experience and incorporating external content or enable us to offer content and ads which are optimally tailored to your interests.
More information on ‘third-party cookies’ can be found in the following overview.
More information on ‘third-party cookies’ can be found in the following overview.
Does Birkenstock use tracking techniques which are not cookies?
We may also use web beacons (including conversion pixels) or other technologies for purposes similar to those described above and incorporate them into our website and affiliated web pages to determine whether links have been clicked. Web beacons do not place data on your device, but are able to analyse website activity in conjunction with cookies. The information regarding cookies presented below equally applies to web beacons and similar technologies.