A series of interpretations of original heritage

Conceived as a showcase for special projects and inspired by its founding year, 1774 is Birkenstock’s new venture into luxury. Its newly opened global office in Paris functions as an incubator for developing innovation and new partnerships. Located in the heart of fashion, the Rue Saint Honoré, it is designed by London based studio Vinson & Co to showcase Birkenstock’s unique collaborations with fashion’s brightest minds.

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Coming soon :

BIRKENSTOCK x MONOCLE - December 2019

BIRKENSTOCK x RANDOM IDENTITIES - January 2020

BIRKENSTOCK x PROENZA SCHOULER - March 2020

1774 COLLECTION - March 2020