- Information Collection
- Information Use
- Data Analytics
- Information Sharing
- Links to Other Websites
- Your Choices
- Children’s Privacy
- Information for Users Outside the United States
- CCPA Consumer Notice
- Contact Us
We may collect information directly from you, including personal information such as your name, email address, shipping/billing address, phone number, credit card number, and other personally identifiable information, when you visit our Site, place an order online or by phone, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. You can choose not to provide certain information, but then you may not be able to take advantage of certain features. We maintain a record of your product interests and the purchases you make online or by phone. We may combine all of this information with information about you that we acquire from our joint marketing partners, and from unrelated third parties.
We may use your personal information about you to operate the Site and to deliver the content and services you request. In addition, we may use personal information about you for other lawful purposes, including to:
- Process and fulfill your order, including to send you emails to confirm your order status and shipment;
- Respond to requests, Comments, or questions, and to provide customer support;
- Communicate with you, such as by sending you information about our products, services, and promotions;
- If you are an existing customer of Birkenstock (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Birkenstock products or services, where permitted by applicable law (unless you have opted-out). In other cases, we ask for your consent to send you marketing information. Learn more about your shopping preferences, to help personalize and improve your online experience;
- Improve the Site and other products and services we may offer;
- Monitor and analyze Site usage, trends, and statistics;
- Provide to select reputable marketing consultants whom we believe trustworthy and whom we have asked to confirm that their privacy policies are consistent with ours. We may disclose your name, email address and postal address so that the marketing consultants can help us maintain and analyze our data and allow us to mail our catalogs and market more efficiently;
- Comply with legal requirements, industry standards, and our policies; or
For any other purpose, we may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.
You may be able to set your browser to not accept cookies, or to notify you when you are sent a cookie so that you may decide whether or not to accept it. If you do not accept cookies, however, you may not be able to access your account information or make purchases on the Site.
This Site uses third-party web analytics services such as Google Analytics to help us analyze how visitors use the Site. To learn more about opting out of data collection through Google Analytics, click here.
Your web browser may have settings that allow you to transmit a “Do Not Track” signal when you visit various websites or use online services. Like many websites, this Site is not designed to respond to “Do Not Track” signals received from browsers. To learn more about “Do Not Track” signals, click here.
Information about your use of the Site and other websites may be collected across time and services, and used for various purposes such as to associate different devices you use, and to deliver relevant and retargeted content, including interest-based advertising.
We do not sell or rent your information, except as is described in this Notice. We may permit our agents, vendors, consultants, and other service providers to access information collected through the Site to carry out work on our behalf. For example, we may share your information with our service providers who help us to fulfill customer orders, send communications i.e. catalog mailings, or conduct surveys. We do not authorize these service providers to make any other use or disclosure of your information.
In the event of a sale, merger, or other transfer of our assets, personal information and other information we have collected as described in this Notice may be among the transferred business assets, or may be shared with third parties as part of the transaction or negotiation.
Although the security of information transmitted via the Internet cannot be guaranteed, we strive to provide you with a safe and convenient shopping experience. We have implemented appropriate safeguards to protect the security and privacy of personal information we obtain through the Site. For example, when you enter your personal information on our Site, we use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. To make sure you are accessing our secure server before you submit personal financial information, look at the lower left-hand corner of your browser. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. To double-check for security, look at the URL or Location line of your browser. If you have accessed a secure server, the first characters of the address in that line should change from "http" to "https."
Links to Other Websites
Third parties or publicly available sources. We may receive personal data about you from various third parties and public sources, including the following:
- Identity and Contact Data from publicly available sources;
- Contact, Payment and Transaction Data from payment processor and fraud detection and prevention companies;
- Identity and/or Contact Data from friends or people you know and who have asked us to contact you;
- Technical Data from analytics providers like Google;
- Technical Data from search information providers;
- Identity, Contact, Profile, Usage, User Content, and/or Friends Data from social media channels like Facebook, Instagram, Pinterest, and Twitter.
- Identity, Contact, Profile, and/or Usage Data from advertising networks and marketing lists; and
- Identity, Contact, and/or Profile Data from marketing insights companies like Experian.
Use of Google Remarketing: This website uses the remarketing feature of Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). This feature makes it possible to present interest-based advertising to website visitors as part of the Google Network. The remarketing feature uses "cookies", small text files, which are stored on your computer. They are used to remember your information and settings when you visit websites that are part of Google's advertising network. These websites can then show you relevant ads that refer to the content you previously viewed on websites that use the remarketing feature of Google.
According to Google, it does not collect any personally identifiable information in this process. If you do not want the remarketing feature to be used, however, you can always disable it by changing the appropriate settings at https://www.google.com/settings/ads.
Use of Facebook Remarketing: On our website, the remarketing feature of Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) is used. It allows us to show visitors to our website personalized, content-related Facebook ads when they visit the social network Facebook.
Our website therefore contains remarketing tags from Facebook. Through these tags, your browser establishes a direct connection to the Facebook servers when you visit our website. Facebook is informed which of our websites you have visited and can assign this information to your personal Facebook profile. This information then enables us to display personalized, interest-related Facebook ads.
Please refer to Facebook’s Data Policy for information on the purpose and scope of data collection and the processing and use of the data by Facebook, as well as the rights and settings to protect your privacy. If you do not want Facebook to assign the collected information directly to your Facebook profile, you can disable the function here when you are logged in to Facebook.
Use of Pinterest: On our website, we use the services of Pinterest, Inc., 651 Brannan Street, San Francisco, CA, USA (“Pinterest”). The Pinterest tag collects site behavior data to show content that’s relevant, interesting and personal to users when visiting www.pinterest.com or browsing the Pinterest app. Our website therefore contains marketing tags from Pinterest. Through Pinterest tags, Pinterest is informed of what website pages and products you have viewed on our site. This information enables us to display personalized ads on Pinterest’s website and apps. You can opt out of online behavioral advertising through Pinterest’s personalization settings or through the AdChoices website http://optout.aboutads.info/.
Use of Kenshoo: On our website, we use the services of Kenshoo, 22 4th Street, 7th Floor, San Francisco, CA 94103, USA (“Kenshoo”). This feature makes it possible to present interest-based advertising to website visitors as part of the Google & Bing Networks. The feature uses "cookies", small text files, which are stored on your computer. They are used to remember your information and settings when you visit websites that are part of Google's and Bing’s advertising network. These websites can then show you relevant ads that refer to the content you previously viewed on our site pages.
Please refer to Kenshoo’s Data Policy for information on the purpose and scope of data collection and the processing and use of the data by Kenshoo, as well as the rights to protect your privacy. To learn more about Kenshoo’s Data Policy including their services, and your rights, please click here kenshoo.com/privacy-policy/
Use of Nanigans: On our website, we use the services of Nanigans Inc., 100 Summer St, Boston, MA, USA (“Nanigans”). It allows us to collect statistical data to provide more interest based, content related advertisements when visiting Facebook Inc. properties.
Our website therefore contains marketing tags from Nanigans. Through these tags, your browser establishes a direct connection to the Nanigans servers when you visit our website. Nanigans is informed which of our website pages you have visited. This information then enables us to display personalized, interest-related ads on Facebook Inc. properties.
Please refer to Nanigans’ Data Policy for information on the purpose and scope of data collection and the processing and use of the data by Nanigans, as well as the rights to protect your privacy. To learn more about Nanigans’ Data Policy including their services, and your rights, please click here www.nanigans.com/privacy-policy/
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link https://www.hotjar.com/legal/compliance/opt-out
Use of Convert: On our website, we use the services of Convert Insights, Inc., 340 South Lemon Avenue, #9512 Walnut, California 91789, USA (“Convert”). Convert is a processor that makes it possible to improve the performance of online businesses and marketing activities through online website optimization services. The feature uses "cookies", small text files, which are stored on your individual device. They are used to analyze and compile statistics about the use of our website (e.g. how many users/visitors and what they viewed) in order to improve our website (analytics, performance and overall experience).
Use of Connexity: On our website, we use the services of Connexity, Inc., 2120 Colorado Ave, California 90404, USA (“Connexity”). Connexity is a processor that makes it possible for us to review the performance of our marketing activities with Connexity through services on our website. The feature uses "cookies", small text files, which are stored on your individual device. They are used to compile data and statistics about our marketing activities (e.g. how many users/visitors made purchases) in order to improve our website and services to you. Connexity uses this data purely for business purposes and does not share and/or sell them.
If you subscribe to our newsletter, the information necessary or communicated by you will be used for this purpose in order to enable us to periodically send you the newsletter via e-mail. A third party, salesforce.com EMEA Limited, Floor 26 Salesforce Tower, 110 Bishopsgate, London, EC2N 4AY, United Kingdom, is responsible for the technical aspects of sending out the newsletter. The extent of disclosed (personal) information is, however, limited to the minimum necessary for sending out the newsletter.
After providing your content to receive our newsletter by subscribing, you will receive an e-mail confirming your opt-in.
If you no longer wish to receive the newsletter, you may unsubscribe from the newsletter at any time using a variety of available communication means (such as clicking the unsubscribe link in the newsletter or sending us an e-mail, or a letter by post) at no cost to you except for the standard rates associated with your chosen means of communication.
You may review and change certain personal information we collect, such as your name and contact information. To access your information, simply sign in to your account using your email address and password, and you will be able to edit your personal information. To protect your privacy and security, we take reasonable steps (such as requesting a password) to verify your identity before granting your profile access to make corrections. You are responsible for maintaining the secrecy of your password and account information at all times.
You may opt out of receiving catalog mailings from us by emailing email@example.com. You may opt out of receiving promotional email communications from us by following the instructions provided in those communications. Please note that even if you opt out of receiving promotional communications, we may continue to send you non-promotional emails, such as emails regarding your orders and other business transactions with us.
You may opt-out from having your personal information used for certain purposes. For example, if you purchase a product or service but do not wish to receive any additional marketing material from us, you may opt-out by following the instructions included in each email communication or by emailing us at firstname.lastname@example.org. Please indicate which forms of communication you would like to opt out of in your email. i.e. direct mail, email, etc.
As discussed above, many web browsers include options that allow users to disable existing cookies or stop accepting new cookies. Please note that if you disable cookies certain features of this Site may not work properly, and disabling cookies may invalidate opt outs that rely on cookies to function.
From time to time, we may rent names from respected third-party direct mail companies to send our catalogs to. If you would like to be added to the National Do Not Mail List, which will remove you from these types of lists which are not managed by Birkenstock; you can contact the Direct Marketing Association at http://www.DMAChoice.org for further information.
The site is not designed to attract children, and is not directed at, or intended for use by, children under the age of 13. In accordance with the Children's Online Privacy Protection Act ("COPPA"), we do not request or collect any personally identifiable information (“PII”) from anyone who we know to be under the age of 13, nor do we knowingly sell or ship any items ordered through this Website directly to anyone under the age of 13. If you are under the age of 13, you should not register with, order or purchase from, or provide information to or from, Birkenstock USA, LP. If we become aware that a user of our Website is under the age of 13 and has provided an online registration or other PII without prior verifiable parental consent, we will take all commercially reasonable steps to delete such information from our files and not to use such information for any purpose (except where necessary to protect the safety of the child or others as required or allowed by law).
Information for Users Outside the United States
If you are visiting this Site from outside the United States, please be aware that information we collect through the Site may be transferred to and stored on our servers in the United States. By using this Site, you acknowledge and consent to the transfer and processing of your personal data in the United States as described in this Privacy Notice. Please be aware that the data protection laws and regulations applicable to your personal data transferred to the United States may be different from the laws in your country of residence.
CCPA Consumer Notice
For information on Birkenstock's CCPA Consumer Notice, please visit this page. .
If you have questions regarding this Privacy Notice or about our information practices, you may contact us via email at email@example.com, or by writing to:
Birkenstock USA, LP
100 Wood Hollow Drive, Suite 100
Novato, CA 94945
Last Updated: January 2020