Our brands

Consciously healthy shoes

Since 1774, we've been thinking of ways we – the inventor of the footbed – can make the lives of our customers better and richer – with a good shoe for all conceivable situations in life. In an overwhelmingly price-driven consumer world characterized by cheap products made in Asia under precarious conditions for both people and nature, BIRKENSTOCK, with its premium quality products, creates a reasonable alternative for those who place value on function and quality.

That's why manufacture our products in Germany under the best conditions for our brand in our own production facilities with an extensive amount of handwork. Every sandal undergoes 17 work steps. It takes well over 100 highly skilled hand movements to make the completed product for our closed BIRKENSTOCK models. Closed shoes are made in workshops in Portugal in accordance with the principles of a centuries-old tradition of hand craftsmanship.

Whether they are produced by hand or using industrial methods – all BIRKENSTOCK products meet the highest quality standards in the shoe industry anywhere in the world. We make just as few compromises when we source our materials (cork, natural latex, copper, brass, wool felt and the best leather) as we do when we process them. Our raw materials come from sustainable natural resources. Where possible, we source these materials in Europe.

 

BIRKENSTOCK sub-brands

The feminine brand

Papillio stands for trendy colors and materials, dazzling color contrasts and prints, and wedge heels and platform soles with a retro look. Feminine, trendy and unbelievably comfortable – that's the Papillio.

That's why manufacture our products in Germany under the best conditions for our brand in our own production facilities with an extensive amount of handwork. Every sandal undergoes 17 work steps. It takes well over 100 highly skilled hand movements to make the completed product for our closed BIRKENSTOCK models. Closed shoes are made in workshops in Portugal in accordance with the principles of a centuries-old tradition of hand craftsmanship.

You'll find this summer's trends – animal prints, floral patterns, shiny leather and charming effects – on your favorite models. Hot details, such as the espadrilles look and colorful soles in contrasting color blocking round out your summer look. Feminine, trendy and unbelievably comfortable – that's the Papillio.

 

The family brand for those who are price-conscious but love comfort

Betula is the brand for price-conscious customers who place great value on a high level of comfort. The family brand offers a broad range of stylish sandals and clogs for leisure and everyday activities. The upper material of all models is made of Birko-Flor®, a synthetic material that is gentle on the skin and easy to care for, which is covered on the inside with a soft, breathable layer of fleece, thus providing a comfortable fit.

Birko-Flor® opens up a lot of options for colors. The Betula range includes both monochrome models in classic and trendy colors and sandals and clogs with trendy print motifs. The anatomically shaped footbed of the Betula is comprised of a flexible cork and rubber combination. The Betula footbed has a high elasticity and good cushioning. So it provides special support for a natural footstep. There are models made of ultralight, highly flexible EVA for trips to the beach and the health and wellness spa.


Discover our Betula models now