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Best Street

WELCOME TO BIRKENSTOCK STREET

Free. Uncompromising. Authentic.

The streets are the best place to find authentic style: it’s where art, music and fashion are influenced by real life and real people – not by short-lived trends. BIRKENSTOCK now introduces you to five extraordinary people and their unique style. Inspired by the vibrant creative scenes of London and Berlin: free, open-minded and authentic – and without compromises when it comes to premium quality.


Time to stand up for what you believe in.

Follow our international crew: see how their style breaks with classic rules and brings new nuances to the street. You can’t buy authenticity – but you can wear it.

Free. Uncompromising. Authentic.

The streets are the best place to find authentic style: it’s where art, music and fashion are influenced by real life and real people – not by short-lived trends. BIRKENSTOCK now introduces you to five extraordinary people and their unique style. Inspired by the vibrant creative scenes of London and Berlin: free, open-minded and authentic – and without compromises when it comes to premium quality.


Time to stand up for what you believe in.

Follow our international crew: see how their style breaks with classic rules and brings new nuances to the street. You can’t buy authenticity – but you can wear it.

REAL PEOPLE. REAL STYLE.

Fashion statements from London & Berlin.

Fashion statements from London & Berlin.

Best Street

GOYA GUMBANI

MUSIC ARTIST I LONDON

Goya is a musician and comes from New York – but he has found a home away from home in London. Especially in the legendary Troy Bar in Shoreditch he feels the presence of all the great artists who performed here before him. Since 2015, he’s been following in their tracks in BIRKENSTOCKS.

GOYA GUMBANI

MUSIC ARTIST I LONDON

Goya is a musician and comes from New York – but he has found a home away from home in London. Especially in the legendary Troy Bar in Shoreditch he feels the presence of all the great artists who performed here before him. Since 2015, he’s been following in their tracks in BIRKENSTOCKS.

Best Street

MASHA SCHUBBACH

STYLIST I BERLIN

Born in Germany, at home in the world: Masha finds inspiration for her job as a stylist everywhere – job-wise, Berlin is her home base. Something that’s been with her since her childhood: BIRKENSTOCK.

MASHA SCHUBBACH

STYLIST I BERLIN

Born in Germany, at home in the world: Masha finds inspiration for her job as a stylist everywhere – job-wise, Berlin is her home base. Something that’s been with her since her childhood: BIRKENSTOCK.

Best Street

BERNARD KOOMSON

FOUNDER of DeadHYPE I BERLIN

Bernie loves the streets of Berlin Mitte – his urban home where he works and lives with his family. He already got his first pair of BIRKENSTOCKS in 2000 when he was ten years old.

BERNARD KOOMSON

FOUNDER of DeadHYPE I BERLIN

Bernie loves the streets of Berlin Mitte – his urban home where he works and lives with his family. He already got his first pair of BIRKENSTOCKS in 2000 when he was ten years old.

Best Street

OLIVIA JANKOWSKA

PHOTOGRAPHER I LONDON

Her style causes quite a stir in the street culture: Olivia is a London-based photographer and her source of inspiration are the streets of Soho – a neighbourhood that influences her work as well as her lifestyle. That’s how she discovered BIRKENSTOCK in 2021.

OLIVIA JANKOWSKA

PHOTOGRAPHER I LONDON

Her style causes quite a stir in the street culture: Olivia is a London-based photographer and her source of inspiration are the streets of Soho – a neighbourhood that influences her work as well as her lifestyle. That’s how she discovered BIRKENSTOCK in 2021.

Best Street

NEHJAT RAMOTH

STYLIST I LONDON

Stylist Nehjat was born in Leeds and has been wearing BIRKENSTOCKS since 2009. His source of inspiration? Peckham in south-east London: one of the last authentic neighbourhoods in London – bold, creative, unspoilt.

NEHJAT RAMOTH

STYLIST I LONDON

Stylist Nehjat was born in Leeds and has been wearing BIRKENSTOCKS since 2009. His source of inspiration? Peckham in south-east London: one of the last authentic neighbourhoods in London – bold, creative, unspoilt.

BIRKENSTOCK. AUTHENTICITY SINCE 1774.

Global style with German roots.

For almost 250 years, BIRKENSTOCK has been on a clear-cut path out of conviction: excellent comfort, high functionality and premium quality – for every single sandal and every single shoe. Thanks to these high standards, BIRKENSTOCK became a global brand – our products are sold in approximately 90 countries on all five continents. Our success is also down to this cosmopolitan attitude and open-mindedness: our sources of inspiration are all over the world – and our goal is to make the life of our customers better and easier. In our new edition, we combine style with modern functionality.

We cosy up to your feet – but to no one else.

Our biggest invention: the footbed. Every single one of our products features our unique, anatomically shaped footbed which supports the foot health of our customers. Of course, we do not compromise on quality: BIRKENSTOCK carefully selects materials of the highest quality and ensures excellent craftsmanship.

Global style with German roots.

For almost 250 years, BIRKENSTOCK has been on a clear-cut path out of conviction: excellent comfort, high functionality and premium quality – for every single sandal and every single shoe. Thanks to these high standards, BIRKENSTOCK became a global brand – our products are sold in approximately 90 countries on all five continents. Our success is also down to this cosmopolitan attitude and open-mindedness: our sources of inspiration are all over the world – and our goal is to make the life of our customers better and easier. In our new edition, we combine style with modern functionality.

We cosy up to your feet – but to no one else.

Our biggest invention: the footbed. Every single one of our products features our unique, anatomically shaped footbed which supports the foot health of our customers. Of course, we do not compromise on quality: BIRKENSTOCK carefully selects materials of the highest quality and ensures excellent craftsmanship.

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