Paying tribute to the year the legendary footwear brand was founded, 1774 explores and showcases new interpretations of iconic Birkenstock designs.

Signature styles that remain in harmony with the foundation of the brand - the Birkenstock footbed.  Guided by quality and function, 1774 will introduce exclusive collaborations defined by newness, innovation, and design.

Paying tribute to the year the legendary footwear brand was founded, 1774 explore and showcase new interpretations of iconic Birkenstock designs. Signature styles that remain in harmony with the foundation of the brand - the Birkenstock footbed.  Guided by quality and function, 1774 will introduce exclusive collaborations defined by newness, innovation, and design.