Accessibility Statement

This accessibility statement is prepared in accordance with the European Accessibility Act (Directive (EU) 2019/882).
Last updated: 23 May 2025

Accessibility Commitment

Birkenstock Europe is committed to ensuring digital accessibility for all users, including people with disabilities. We are continuously working to improve the user experience and ensure that our digital services are usable by everyone.
Our website is currently partially compliant with the Web Content Accessibility Guidelines (WCAG) 2.2 Level AA. While many areas of our website meet accessibility standards, some sections do not yet fully comply. We are actively working to resolve these issues and reach full compliance.

Non-Compliant Areas

Despite our ongoing efforts, the following areas of our website and digital services are not yet fully accessible:

Front-End Visual Elements: Some content still features low-contrast text, insufficiently differentiated interactive elements, or form fields that are not fully labeled — all of which can limit accessibility for users with visual impairments.
Screen Reader Compatibility: Not all interface elements are currently labeled in a way that makes them accessible to screen readers or auditory tools.
Transactional Emails: Certain automated email communications are not fully optimized and do not yet meet accessibility standards.

These limitations are known and actively being addressed.

Accessibility Measures

To improve accessibility, Birkenstock Europe has taken the following steps:

Accessibility Audit: A comprehensive audit of our website was conducted based on WCAG 2.2 Level AA standards.
Remediation of High-Impact Barriers: We have prioritized and implemented improvements to support:
o Keyboard Navigation: Ensuring the site can be used entirely without a mouse, supporting users with motor impairments.
E-Commerce Replatforming: We are currently rebuilding our entire webshop with accessibility embedded at its core. The new platform is scheduled to launch in Winter 2025 and will fully resolve the outstanding accessibility issues.
Ongoing Monitoring: We are integrating both automated testing tools and manual audits to ensure compliance is maintained continuously.

Feedback and Support

If you encounter any accessibility barriers or need assistance, we encourage you to contact us:

Email: customerservice.lu@birkenstock.com
Recommended Subject Line: ‘Feedback on Web Accessibility’

Address: Birkenstock Europe GmbH
Burg Ockenfels
53545 Linz am Rhein
Germany

Please provide the URL of the page in question and a description of the issue. We aim to respond to all accessibility-related inquiries within 5 business days and will make all reasonable efforts to offer accessible alternatives or solutions.

Complaints Procedure

If you do not receive a satisfactory response from us within a reasonable period of time, or if you are not satisfied with the outcome, you may lodge a complaint with the competent authority:

Ministry of Economy (Service national pour la consommation)
Website: https://mindigital.gouvernement.lu/fr.html
Email: info@digital.etat.lu