London – a modern fashion metropolis, the centre of British culture and now also home to two new BIRKENSTOCK stores! On 16 August, BIRKENSTOCK celebrated the opening of two new branches, one in the famous Westfield shopping centre and one on Carnaby Street, in the vibrant, trendy district of Soho.

Like all the women in her family, Shalene McCollum has fishing in her blood – her grandma was a commercial fisherwoman, too. “That’s always in the back of your mind to be a good fisherman, to make sure that you are protecting the resource,” she emphasizes. We visited the keen wearer of Birkenstocks in her home town of Petersburg, Alaska.