A series of interpretations of original heritage
Conceived as a showcase for special projects and inspired by its founding year, 1774 is BIRKENSTOCK’s new venture into luxury. Its newly opened global office in Paris functions as an incubator for developing innovation and new partnerships. Located in the heart of fashion, the Rue Saint Honoré, it is designed by London based studio Vinson & Co to showcase BIRKENSTOCK’s unique collaborations with fashion’s brightest minds.


“Arriving in Paris with a global office is an important step for BIRKENSTOCK, its where creativity and culture meets exceptional talent.”

Oliver Reichert, CEO BIRKENSTOCK