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On June 24th, 2017 BIRKENSTOCK hosted their first-ever event at Paris Men's Fashion Week. The Spring/Summer 2018 collection was shown in the Orangerie Ephémère, an ephemeral tent structure within the Tuileries Gardens. A wooden, meandering runway was raised at varying levels over lush greenery, creating a verdant greenhouse atmosphere.

Blending a static presentation with dynamic elements, 40 male and female models wore Spring/Summer 2018 Birkenstock shoes, belts, and bags, paired with looks that were tailor-made specially for the event, and styled by Mel Ottenberg.

Key design elements for the BIRKENSTOCK Spring/Summer collection include the perforated footbed, rubberized leather, clip closures, subtle logo application, a super-grip sole, embellishments with all-over rivets, and new metallics.

The collection presentation was followed by a late-night picnic and party. Guests spilled out from the tent into the Tuileries Gardens to lounge on the newly introduced line of BIRKENSTOCK beds.

The presentation and party was attended by notable guests including Carine Roitfeld, Luke Leitch, Sophia Neophitou, Caroline Issa, Elisa Nalin, Sarah Andelman, Daniella Vitale and the Birkstock CEOs Oliver Reichert und Markus Bensberg.