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Stories
STORIES

STORIES

A Natural Gait since 1774

A Natural Gait since 1774

It all started in a cobbler’s workshop in the central German state of Hesse. Since day one, everything at BIRKENSTOCK revolves around the original BIRKENSTOCK footbed and a natural gait. We offer sustainable products which combine functionality, quality, tradition and style – for maximum comfort every step of the way!

It all started in a cobbler’s workshop in the central German state of Hesse. Since day one, everything at BIRKENSTOCK revolves around the original BIRKENSTOCK footbed and a natural gait. We offer sustainable products which combine functionality, quality, tradition and style – for maximum comfort every step of the way!

OUR VALUES This way for our videos OUR VALUES This way for our videos
THE WAY OF BIRKENSTOCK You never forget your first step THE WAY OF BIRKENSTOCK You never forget your first step
BIRKENSTORIES Birkenstories are stories about and profiles of people in BIRKENSTOCKS all over the world. BIRKENSTORIES Birkenstories are stories about and profiles of people in BIRKENSTOCKS all over the world.
MAGAZINE Trends, events and ideas surrounding BIRKENSTOCK. MAGAZINE Trends, events and ideas surrounding BIRKENSTOCK.
Stories
NEXT GENERATION Discover the future
NEXT GENERATION Discover the future
Stories
SOCKS & STOCKS

Unique diversity:

socks in sandals

SOCKS & STOCKS

Unique diversity:

socks in sandals

Magazine
BIRKENSTOCK MAGAZINE Trends, events, and inspiration from the world of BIRKENSTOCK. We'll discuss fashion topics from around the globe, showcase our favorite new styles, and tell the inspiring stories behind the people from our community in our BIRKENSTORIES series.
BIRKENSTOCK MAGAZINE Trends, events, and inspiration from the world of BIRKENSTOCK. We'll discuss fashion topics from around the globe, showcase our favorite new styles, and tell the inspiring stories behind the people from our community in our BIRKENSTORIES series.
The New Raw

BIRKENSTOCK Interviews:
The New Raw

For our vegan collection, we incorporated The New Raw's 100% vegan furniture into the campaign shoot. With similar core values of longevity and innovation in focus, the designers caught BIRKENSTOCK's interest and are the first guests in our BIRKENSTOCK Interviews series.

BIRKENSTOCK Interviews:
The New Raw

For our vegan collection, we incorporated The New Raw's 100% vegan furniture into the campaign shoot. With similar core values of longevity and innovation in focus, the designers caught BIRKENSTOCK's interest and are the first guests in our BIRKENSTOCK Interviews series.

Personality Campaign
BIRKENSTOCK PERSONALITY CAMPAIGN … is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.
BIRKENSTOCK PERSONALITY CAMPAIGN … is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.