… is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.

With feet firmly grounded by tradition but eyes always on the future, Birkenstock made its debut at the annual Sole DXB in December 2019. Held over three days, Sole DXB is an interactive multimedia festival where urban lifestyle aficionados descend upon Dubai’s Design District to discover more, dance freely and dream bigger.

Charlie Strong is a professional American football coach. His goal? To give young men a place in life. His formula? Honesty, respect, and team spirit. He told us what the title “first African American head coach in Texas” means to him.