Partners not suppliers
BIRKENSTOCK collaborates with its suppliers as a partnership. This creates a much more dynamic dialogue than exists in a traditional supplier- customer relationship. Should the lab team detect anomalies, a tried and tested process is in place to trace the source and remedy the situation without delay. Because of this dynamic relationship, supply-chain considerations can be examined effectively, so that when imperfections and problems do arise in the supplies material, the source of these problems can be identified quickly - and therefore solved effectively.
Birkenstock’s laboratory and Risk Management programme is at the core of the brand’s long-term vision. This guarantees that the BIRKENSTOCK vision of Naturgewolltes Gehen can move forward with the utmost integrity.