Cookie Policy
Below please find information on how Birkenstock digital GmbH (“we” or “Birkenstock”) uses cookies:
What are cookies?
Cookies are text files that contain small amounts of information and that are placed on your computer or mobile device when you visit a website. Cookies enable a web page to recognize your device.
Why does Birkenstock use cookies and similar technologies?
Cookies are necessary for a variety of different tasks, such as effectively navigating between different web pages, remembering customer priorities, and generally improving user experience. In addition, cookies may assist ins ensuring that displayed advertising is better adapted to your interests.
Does Birkenstock use cookies for marketing and analysis?
We use the information collected by cookies to identify user behavior, to submit content and offers, and for the other purposes described below. Some of the cookies we use do not collect information to identify website visitors.
In other cases, we may associate the information collected by cookies (including information from cookies that we have placed on third-party websites via our advertising) with an identifiable person.
In other cases, we may associate the information collected by cookies (including information from cookies that we have placed on third-party websites via our advertising) with an identifiable person.
Does Birkenstock use “third-party cookies”?
Some of the cookies that we use originate from third parties, such as Google Analytics, Google Remarketing, or Pinterest, which provide us with web analyses and information about our web pages.
More information about “third-party cookies” is available in the following overview.
More information about “third-party cookies” is available in the following overview.
Does Birkenstock use tracking techniques that are not cookies?
We may also use web beacons (including conversion pixels) or other technologies for purposes similar to those described above and incorporate them into our web pages, marketing e-mails, newsletters, and affiliated websites to determine whether messages have been opened and links clicked. Web beacons do not place data on your device, but are able to monitor website activity in conjunction with cookies. The information presented below about cookies applies equally to web beacons and similar technologies. Conversion pixels are small codes located on a specific web page that are triggered by the increase in the number of conversions as a result of visiting the web page.
Below please find the options to change your cookie preferences.
Below please find the options to change your cookie preferences.
What kind of cookie do you want to allow?
Required Cookies
These cookies are required for basic website functionality and are therefore always enabled. They help us to save your cookie settings and show content on our website respectively.
Functional Cookies
These cookies allow us to offer you certain convenience features as well as improve our website’s functionality through usage analysis.
Marketing Cookies
These cookies are used by various services to provide you with advertisements that are relevant particularly for your interests.
- Cookie names: privacy_level, privacy_settings, dw_dnt, dnt, __cq_dnt, dw_cookies_accepted
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality and are therefore always enabled. They help us to save your cookie settings and provide you with content on our website.
- Storage duration: Session - 2 years
- Cookie names: dwanonymous_*, dwsecuretoken_*, dwac_*, dwsid, sid, dwsourcecode_*, __cfduid, cqcid, cquid, uuid, __cq_seg
- Domain: .birkenstock.com, .cquotient.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session - 13 months
- Cookie name: AutomaticCountryRedirect
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: CountryChecked
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie name: NoCountryCheck
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie name: Country
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: Language
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: CountrySupported
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Name: Google Tag Manager
- Domain: .birkenstock.com
- Purpose: The service Google Tag Manager allows us to embed tags and scripts on our website. The service does not collect any personal data itself.
- Name: Google Analytics
- Cookie names: _gali, _gat_UA-75414140-1, _gat_UA-75414140-16, _ga, _gid, CONSENT, NID
- Domain: .birkenstock.com
- Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
- Cookie names: dwpersonalization_*, __cq_uuid, __cqact, bc, __cq_bc
- Domain: www.birkenstock.com, .birkenstock.com, .cquotient.com
- Purpose: These cookies allow us to show you product recommendations based on the items you review.
- Storage duration: Session length - 1 year
- Cookie names: VISITOR_INFO1_LIVE, PREF, SID, APISID, HSID, SAPISID, LOGIN_INFO, GEUP, YSC, CONSENT
- Domain: .youtube.com
- Purpose: YouTube is a video portal that allows users to upload, view, and share videos. We use the YouTube Player to display videos on our website.
- Storage duration: Session length - 20 years
- Cookie names: ssmp_history_2, ssmp_selection_2, ssmp_sid_2, ssmp_temp_auth_token_2, last_session_click_2
- Domain: .birkenstock.com
- Purpose: Shoesize.me is a service that helps us offer users personalized size and width recommendations.
- Storage duration: Session length - 3 months
- Cookie names: _uetsid, continuous_play_v3, vuid
- Domain: .vimeo.com
- Purpose: Vimeo is a video portal that allows users to upload, view and share videos. We use the Vimeo Player to display videos on our website.
- Storage duration: 30 minutes - 2 years
- Cookie name: __olapicU
- Domain: www.birkenstock.com
- Purpose: Olapic is a service that aggregates and displays "User Generated Content" (UGC) on our website.
- Storage duration: 1 month
- Cookie name: gender
- Domain: .birkenstock.com
- Purpose: Breadcrumbs are being personalized on the product detail page for an improved user experience.
- Storage duration: 1 year
- Cookie names: __atuvc, __atuvs, na_*
- Domain: www.birkenstock.com
- Purpose: The service AddThis collects cookies to enable users of our website to share products via Facebook, Pinterest, Twitter and e-mail with friends and acquaintances.
- Storage duration: 1 month
- Name: Microsoft Advertising / Bing
- Cookie names: _uetsid, MUID, MUIDB, SRCHD, SRCHUID, SRCHUSR, _EDGE_S, _SS
- Domain: .bing.com
- Purpose: The service Bing (Microsoft Advertising) helps us to analyze campaigns as well as to provide user specific content.
- Cookie Names: tbd
- Domain: www.birkenstock.com
- Purpose: To be able to upload and show images of products placed by other people.
- Cookie Storage Duration: 1 month
- Name: Salesforce Marketing Cloud
- Domain: igodigital.com, exacttarget.com
- Purpose: Salesforce Marketing Cloud helps us to provide user specific content via e-mail and analyze its relevance for our users.
- Name: Affili.Net
- Domain: webmasterplan.com, reussissonsensemble.fr, successfultogether.co.uk, samenresultaat.nl
- Purpose: The service Affili.Net allows us to provide our users comparative offers which are released on our affiliate partner sites. These partners are compensated for their service.
- Name: Google Analytics with advertising features
- Domain: birkenstock.com, doubleclick.net
- Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
- Name: Rocketfuel / Sizmek
- Domain: sizmek.com
- Purpose: The service Rocketfuel / Sizmek helps us to analyze our campaigns as well as show user specific content at rocketfuel / Sizmek and its partners.
- Name: Google Adwords
- Domain: google.com
- Purpose: The Google Adwords service helps us to analyze our campaigns and to provide user specific content on Google and its partners..
- Name: Facebook
- Domain: facebook.com
- Purpose: Facebook helps us to analyze our campaigns as well as to show user specific content on Facebook, as well as its partners.