Cookie Policy
Below you will find information regarding how Birkenstock Europe GmbH (‘we’ or ‘Birkenstock’) uses cookies and similar technologies:
What are cookies?
Cookies are text files containing small amounts of information which are stored on your computer or mobile device when you visit a website. Cookies enable a website to recognise your device.
Why does Birkenstock use cookies and similar technologies?
Cookies are necessary for a variety of different tasks such as effectively navigating between different web pages, remembering customer priorities and generally improving the user experience. Cookies can also play a part in ensuring that the advertising displayed is better adapted to your interests
Does Birkenstock use cookies for marketing and analytics?
We use the information collected by cookies to identify user behaviour, to provide content and offers, and for other purposes as described below. Some of the cookies we use do not collect information to identify website visitors.
In other cases, we may associate the information collected by cookies (including information from cookies that we have placed on third-party websites via our advertising) with an identifiable person.
In other cases, we may associate the information collected by cookies (including information from cookies that we have placed on third-party websites via our advertising) with an identifiable person.
Does Birkenstock use ‘third-party cookies’?
Some of the cookies we use originate from third parties such as Google Analytics, Google Remarketing and Pinterest and assist us in analysing use of our website, improving your user experience and incorporating external content or enable us to offer content and ads which are optimally tailored to your interests.
More information on ‘third-party cookies’ can be found in the following overview.
More information on ‘third-party cookies’ can be found in the following overview.
Does Birkenstock use tracking techniques which are not cookies?
We may also use web beacons (including conversion pixels) or other technologies for purposes similar to those described above and incorporate them into our website and affiliated web pages to determine whether links have been clicked. Web beacons do not place data on your device, but are able to analyse website activity in conjunction with cookies. The information regarding cookies presented below equally applies to web beacons and similar technologies.
You have the option below of changing your cookie preferences.
You have the option below of changing your cookie preferences.
What kind of cookie do you want to allow?
Required Cookies
These cookies are required for basic website functionality and are therefore always enabled. They help us to save your cookie settings and show content on our website respectively.
Functional Cookies
These cookies allow us to offer you certain convenience features as well as improve our website’s functionality through usage analysis.
Marketing Cookies
These cookies are used by various services to provide you with advertisements that are relevant particularly for your interests.
- Cookie names: privacy_level, privacy_settings, dw_dnt, dnt, __cq_dnt
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality and are therefore always enabled. They help us to save your cookie settings and provide you with content on our website.
- Storage duration: : Session - 2 years
- Cookie names: dwanonymous_*, dwsecuretoken_*, dwac_*, dwsid, sid, dwsourcecode_*, __cfduid, cqcid, cquid, uuid, __cq_seg, _cflb, _cf_bm, _cfduid
- Domain: .birkenstock.com, .cquotient.com
- Purpose: These cookies are required for basic website functionality. The eCDN uses (_cflb), (_cf_bm) and (_cfduid cookies) to maximize network resources, manage traffic, and protect sites from malicious traffic.
- Storage duration: Session - 13 months
- Cookie name: AutomaticCountryRedirect
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: CountryChecked
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie name: NoCountryCheck
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie Name : Country
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: Language
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: CountrySupported
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie names: dwfavorites
- Domain: .birkenstock.com
- Purpose: This cookies saves all items you put on your wishlist as a not-registered user.
- Storage duration: Session - 30 days
- Name: Google Tag Manager
- Domain: .birkenstock.com
- Purpose: The service Google Tag Manager allows us to embed tags and scripts on our website. The service does not collect any personal data itself.
- Cookie names: Newsletter
- Domain: .birkenstock.com
- Purpose: The cookie identifies if the user has actively closed the newsletter overlay. If that cookie has been set, the newsletter overlay (upper right hand side) will not appear anymore.
- Storage duration: 1 year
- Name: Google Analytics
- Cookie names: _gali, _gat_UA-75414140-1, _gat_UA-75414140-16, _ga, _gid, CONSENT, NID, _ga_K5T1Y45124, _ga_transaction_ids
- Domain: .birkenstock.com
- Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
- Storage duration: Event data: 38 months / User data: 14 months
- Cookie names: dwpersonalization_*, __cq_uuid, __cqact, bc, __cq_bc
- Domain: www.birkenstock.com, .birkenstock.com
- Purpose: These cookies allow us to show you product recommendations based on the items you review.
- Storage duration: Session length - 1 year
- Cookie names: VISITOR_INFO1_LIVE, PREF, SID, APISID, HSID, SAPISID, LOGIN_INFO, GEUP, YSC, CONSENT
- Domain: .youtube.com
- Purpose: YouTube is a video portal that allows users to upload, view, and share videos. We use the YouTube Player to display videos on our website.
- Storage duration: Session length - 20 years
- Cookie names: ssmp_history_2, ssmp_selection_2, ssmp_sid_2, ssmp_temp_auth_token_2, last_session_click_2
- Domain: .birkenstock.com
- Purpose: Shoesize.me is a service that helps us offer users personalized size and width recommendations.
- Storage duration: Session length - 3 months
- Cookie names: _uetsid, continuous_play_v3, vuid
- Domain: .vimeo.com
- Purpose: Vimeo is a video portal that allows users to upload, view and share videos. We use the Vimeo Player to display videos on our website.
- Storage duration: 30 minutes - 2 years
- Cookie name: __olapicU
- Domain: www.birkenstock.com
- Purpose: Olapic is a service that aggregates and displays "User Generated Content" (UGC) on our website.
- Storage duration: 1 month
- Cookie name: gender
- Domain: .birkenstock.com
- Purpose: Breadcrumbs are being personalized on the product detail page for an improved user experience.
- Storage duration: 1 year
- Cookie name: Google Autocomplete for Addresses
- Domain: .birkenstock.com
- Purpose: The Google Autocomplete for Addresses service helps our customers to enter their address more quickly and easily during the order process by showing suitable completion suggestions.
- Storage duration: 1 year
- Name: Google Maps
- Domain: .maps.google.com
- Purpose: We use Google Maps to display an interactive map and to help you find our brick-and-mortar BIRKENSTOCK stores and partners. In addition, we use Google Maps in certain countries to select a pick-up location during the ordering process if you wish to use this delivery method.
- Cookie names: ConstructorioID_client_id, ConstructorioID_session_id, ConstructorioID_session
- Domain: .birkenstock.com
- Purpose: This cookie helps us to continuously improve the functionality of our website, the products shown and the user experience. In this context, we analyse the behaviour of users on our website which enables us to optimise the user experience for the benefit of our users. In this case, in particular search-related data is concerned. All data collected is aggregated and therefore anonymised.
- Storage duration: 1 year
- Name: Country Switcher
- Cookie names: disableGeoIPCountrySwitcher
- Domain: .birkenstock.com
- Purpose: We store your location, which we can recognize by your IP address, by means of a cookie so that we can show you the online store matching your location.
- Name: Contentsquare
- Cookie names: _cs_id, _cs_s, _cs_vars, _cs_ex, _cs_c, _cs_optout, _cs_mk
- Domain: .contentsquare.com, .contentsquare.net
- Purpose: The Contentsquare service helps us to continuously improve the functionality of our website as well as the user experience and to identify any problems. For this purpose, we analyze the behavior of visitors on our website which enables us to optimize the user experience in the interest of our users.
- Storage duration: 13 months
- Cookie names: _sp_id.*, _sp_ses.*, yotpo_pixel, pixel
- Domain: .birkenstock.com, .yotpo.com
- Purpose: These cookies are for collecting information about user's sessions, which are used by our analytics pipelines, and helps us understand what areas of the site relating to customer reviews is interesting to you.
- Storage duration: Session length - 2 years
- Name: Microsoft Advertising / Bing
- Cookie Names: _uetsid, MUID, MUIDB, SRCHD, SRCHUID, SRCHUSR, _EDGE_S, _SS
- Domain: .bing.com
- Purpose: The service Bing (Microsoft Advertising) helps us to analyze campaigns as well as to provide user specific content.
- Name: Salesforce Marketing Cloud
- Domain: igodigital.com, exacttarget.com
- Purpose: Salesforce Marketing Cloud helps us to provide user specific content via e-mail and analyze its relevance for our users.
- Name: Google Analytics with advertising features
- Domain: birkenstock.com, doubleclick.net
- Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
- Name: Google Ads
- Domain: google.com
- Purpose: The Google Adwords service helps us to analyze our campaigns and to provide user specific content on Google and its partners.
- Name: Facebook/Meta
- Cookie Names: _fbp
- Domain: .facebook.com
- Purpose: We use the services Pixel and Conversion API by Facebook/Meta. These services help us to analyze our campaigns as well as to display Birkenstock content on Facebook/Meta and its partners to our users specifically tailored to their interests. You can find more information on data processing by Facebook/Meta in the Facebook/Meta privacy policy.
- Name: Criteo
- Cookie Names: crto_mapped_user_id
- Domain: .criteo.com
- Purpose: The Criteo Pixel service (a service of Criteo S.A.) helps us to analyze our campaigns as well as to display Birkenstock content on websites of the Criteo advertising network to our users specifically tailored to their interests. We and Criteo S.A. are joint controllers with regard to the data processing with the help of Criteo Pixel. You can find more information on data processing by Criteo in the Criteo Privacy Policy. On this page, you can also exercise your rights under Art. 15 et seqq. GDPR or generally object to the processing of data by Criteo.
- Name: TikTok
- Cookie Names: _ttp
- Domain: .tiktok.com
- Purpose: The TikTok Pixel service is a service provided by TikTok Technology Limited (“TikTok”). This helps us to analyze our campaigns and to display content from Birkenstock tailored specifically to the interests of our users in the TikTok app. We and TikTok are jointly responsible for the collection and transmission of personal data to TikTok using TikTok Pixel. We are separate data controllers for the subsequent data processing. The data collected via TikTok Pixel and transmitted to TikTok is used by TikTok to provide the service functions and for other TikTok purposes. You can find out more about data processing by TikTok in the TikTok Privacy Policy.
- Name: Pinterest
- Cookie Names: _pinterest_sess, _pinterest_ct, _pinterest_ct_rt, _epik, _derived_epik, _pin_unauth, _pinterest_ct_ua, _routing_id
- Domain: .pinterest.com
- Purpose: The Pinterest Tag service (a service of Pinterest Europe Limited) helps us to analyze our campaigns as well as to display Birkenstock content on Pinterest to our users specifically tailored to their interests. The user data collected via the Pinterest tag and transmitted to Pinterest Europe Limited is used by Pinterest to provide the functions of the service and for other Pinterest purposes. You can find more information about these purposes and about data processing by Pinterest in the Pinterest privacy policy.
- Name: Snap Pixel
- Cookie names: _scid, _sctr
- Domain: .sc-static.net/scevents.min.js, https://tr.snapchat.com/collector
- Purpose: The Snap Pixel service helps us to analyze our campaigns as well as to display Birkenstock content on Snapchat to our users specifically tailored to their interests.
- Name: intent.ly
- Cookie Names: smc_*, smct_*, smc_dc_*, smc_goal, smc_ls_session, smc_ml, smc_not, smc_r, smc_refresh, smc_sesn, smc_session_id, smc_source_ref, smc_spv, smc_tag, smc_tpv, smc_uid, smc_v4_*, smc_vc, smc_vcc_history, smc-dv2, smc-loc-*, smct_debug_panel, smct_last_ov, smct_session, smct_sources_*, smc_dyn_item, smc_ml_viewed_items, smc_vcc_sale_count
- Domain: birkenstock.com
- Purpose: intent.ly uses cookies and similar technologies to collect analytical data, enable targeted advertising, and enhance user experience. These cookies allow us to monitor website performance, personalize content, and ensure smooth browsing, all in compliance with GDPR standards.