London is a city defined by its patchwork of postcode districts, each brimming with character, culture, and community.

To celebrate its vibrant creativity, BIRKENSTOCK is launching a 10-day immersive takeover at our Shoreditch store in London.

In a city Made to Keep Moving, we’ve collaborated with four London-based creatives spanning floristry, art, and creative direction, each sharing their favourite neighbourhoods through a curated walkable map, brought to life in-store through a bespoke immersive experience.

From 12th–21st September, come explore select postcode areas virtually while enjoying the comfort of Birkenstock’s iconic footbed in a unique try-on experience. You’ll also have the chance to bag limited-edition gifts with purchase, handpicked by each creative, and personalise your footwear at a complimentary heat-stamped monogramming station.

We can’t wait to see you soon!