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Fashion editor, international blogger and trendsetter Caroline Issa was in Berlin for Fashion Week and the opening of the first BIRKENSTOCK BOX retail concept store. During her visit, she revealed some of her favorite spots in the German capital.

"Berlin is an exciting center of creativity, and Andreas Murkudis’ store is one of the most innovative in the city."

BIRKENSTOCK’s retail experiment began in the courtyard behind Andreas Murkudis’s concept store on July 6, 2017 as part of Berlin Fashion Week. For Caroline Issa, Fashion Director at TANK Magazine, this was the perfect place for the launch of the mobile BIRKENSTOCK BOX: “Berlin is an exciting center of creativity, and Andreas Murkudis’ store is one of the most innovative in the city,” she gushed. Issa, who was born in Canada to a Chinese mother and a half-Lebanese, half-Iranian father, has visited hotspots from Singapore to Seattle. So that makes the following question all the more exciting: Besides Andreas Murkudis’ gallery-like shop at Potsdamerstrasse 81E, what are some of her favorite spots in Germany’s largest city?


1. Brandenburg Gate: This iconic landmark has a magical allure, and its columns make it a great classical background for photos and videos!

2. do you read me?!: This store located in Berlin’s Mitte neighborhood offers a huge selection of international magazines and reading materials. It’s a real paradise, and not just for fashion fans! (

3. Prinzessinnengärten: A little organic oasis in the middle of the city! Hundreds of different types of fruits and herbs are grown in this garden near Moritzplatz in the Berlin-Kreuzberg neighborhood. Visitors can garden or just wander around and enjoy this unique place. (

4. R.S.V.P. Papier in Mitte: This store offers stationery from around the world, from traditional to eclectic. The store’s enormous range of products as well as its exclusive and limited editions make every visit an exciting discovery. (

5. Walk along the Spree: The banks of the River Spree, with its varied and historic backdrop, are an excellent place for a stroll, especially the government and museum district.

Take a walk with the style icon as she strolls from the Brandenburg Gate to the BIRKENSTOCK BOX. Caroline’s natural summer-in-Berlin look? A white midi dress made of light-weight linen paired with green leather BIRKENSTOCK Arizona sandals, a limited edition style for Andres Murkudis.

Aus einem Frachtschiffcontainer hat das renommierte Architekten-Duo Gonzalez/Haase einen begehbaren Raum geschaffen, der die nächsten Monate in ausgewählten Retailstores in internationalen Metropolen Halt machen wird.

Erste Station und damit Auftakt der Reise ist der Berliner Concept-Store von Andreas Murkudis. Er war es auch, der die erste Auswahl der Box kuratierte, u.a. mit seinem eigens für dieses Projekt entworfenen limitierten Modell Arizona.