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Personality Campaign magazine image

The BIRKENSTOCK Personality Campaign

… is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs.

BIRKENSTOCK is a truly universal brand; worn all over the world, by all kinds of people regardless of age, gender or race. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.

British photographer Jack Davison travelled around the world with the aim of capturing these stories. He created authentic and truly intimate portraits of real protagonists and their real Birkenstocks in their real surroundings. The portraits showcase amongst others Ryan McGinley, Luna Truffaut and Nobel Prize Winner Thomas Südhof.

The campaign continues in August 2019, to grow a timeless portfolio. The new portraits show Jack Davison doing a self-portrait with his dog. Legendary Grace Coddington, is captured at home in her favorite pair in New York. Founders of i-D Magazine Terry and Tricia Jones were shot in their Somerset barn with their Madrid and Arizona sandals.

Further portraits are set to appear in December 2019 issues for this longterm campaign that is set to appear in global print titles.

Grace Coddington

creative director, wearing her black suede Arizona purchased in 1993. Photographed in New York, 2019.

Grace Coddington in Birkenstocks

Jack Davison

photographer, wearing his black leather Boston purchased in 2017. Self-portrait in London, 2019.

Jack Davison in Birkenstocks

Tricia & Terry Jones

i-D-original mum and founding editor, wearing her silver metallic Madrid, purchased in 2004, and his brown suede Arizona, purchased in 1993. Photographed in Somerset, 2019.

Tricia & Terry Jones in Birkenstocks

Ryan McGinley

photographer, wearing his black suede and BOSTON SHEARLING purchased in 2015. Photographed in New York, 2018.

Ryan McGinley in Birkenstocks

Romany Pajdak

First Artist of The Royal Ballet, London, wearing her black leather SYDNEY purchased in 2003. Photographed in London, 2018.

Romany Pajdak in Birkenstocks

Sean Frank

filmmaker, wearing his taupe suede BOSTON purchased in 2016. Photographed in New York, 2018.

Sean Frank in Birkenstocks

Louise Constein

teenager, wearing her black leather ARIZONA purchased in 2017. Photographed in Berlin, 2018.


Luna Picoli–Truffaut

actress, wearing her taupe suede ARIZONA purchased in 2013. Photographed in Paris, 2018.

Luna Picoli–Truffaut in Birkenstocks

Thomas Südhof

Nobel Laureate in Physiology or Medicine, is wearing his black leather MILANO, bought in 2018. Photographed: 2018 in Stanford.

Thomas Sudhof in Birkenstocks

Tom Leitner

freeskier, wearing his dark – brown nubuck ARIZONA purchased in 2015. Photographed in Traunstein, 2018.

Tom Leitner in Birkenstocks