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The BIRKENSTOCK Personality Campaign

The BIRKENSTOCK Personality Campaign

The BIRKENSTOCK Personality Campaign

A manifest of portraying true originals continues — the Personality Campaign is a series captured by Jack Davison, featuring Manolo Blahnik and Kristina Blahnik for Spring / Summer 2020. A manifest of portraying true originals continues — the Personality Campaign is a series captured by Jack Davison, featuring Manolo Blahnik and Kristina Blahnik for Spring / Summer 2020.

BIRKENSTOCK is a universal brand, which prides itself on ideals of quality and function, health and wellbeing. Translated in its iconic footwear and orthopedic footbed since 1774. 

Initiated as long-term project, the Personality Campaign series aims to portray the wearers and create genuine intimacy by maintaining photographer, Jack Davison’s ongoing format of meeting and capturing campaign faces in their chosen environment. The campaign reflects original style, with talent teaming their own Birkenstocks with items from their personal wardrobe, as opposed to focusing on seasonal product.

BIRKENSTOCK is a universal brand, which prides itself on ideals of quality and function, health and wellbeing. Translated in its iconic footwear and orthopedic footbed since 1774. 

Initiated as long-term project, the Personality Campaign series aims to portray the wearers and create genuine intimacy by maintaining photographer, Jack Davison’s ongoing format of meeting and capturing campaign faces in their chosen environment. The campaign reflects original style, with talent teaming their own Birkenstocks with items from their personal wardrobe, as opposed to focusing on seasonal product.

Manolo Blahnik & Kristina Blahnik
Manolo Blahnik & Kristina Blahnik Shoe designer and chief executive, wearing his black oiled leather Boston, purchased in 2010, and her black oiled leather Gizeh, purchased in 2004. Photographed in London, 2019.
Manolo Blahnik & Kristina Blahnik Shoe designer and chief executive, wearing his black oiled leather Boston, purchased in 2010, and her black oiled leather Gizeh, purchased in 2004. Photographed in London, 2019.
Faye Toogood
Faye Toogood Creative director, wearing her white leather Tokio Super Grip, purchased in 2012. Photographed in London, 2019.
Faye Toogood Creative director, wearing her white leather Tokio Super Grip, purchased in 2012. Photographed in London, 2019.
Grace Coddington
Grace Coddington Creative director, wearing her black suede Arizona purchased in 1993. Photographed in New York, 2019.
Grace Coddington Creative director, wearing her black suede Arizona purchased in 1993. Photographed in New York, 2019.
Jack Davison
Jack Davison Photographer, wearing his black leather Boston purchased in 2017. Self-portrait in London, 2019.
Jack Davison Photographer, wearing his black leather Boston purchased in 2017. Self-portrait in London, 2019.
Tricia & Terry Jones
Tricia & Terry Jones i-D-original mum and founding editor, wearing her silver metallic Madrid, purchased in 2004, and his brown suede Arizona, purchased in 1993. Photographed in Somerset, 2019.
Tricia & Terry Jones i-D-original mum and founding editor, wearing her silver metallic Madrid, purchased in 2004, and his brown suede Arizona, purchased in 1993. Photographed in Somerset, 2019.
Ryan McGinley
Ryan McGinley Photographer, wearing his black suede and Boston Shearling purchased in 2015. Photographed in New York, 2018.
Ryan McGinley Photographer, wearing his black suede and Boston Shearling purchased in 2015. Photographed in New York, 2018.

The campaign launched with a variety of personalities including, Nobel Prize Winner and Stanford Professor, Thomas Südhof, artist photographer Ryan McGinley and fashion icon, Grace Coddington. 

Taking the concept to SS2020, the campaign is a family portrait, featuring shoe designer Manolo Blahnik with his niece and company CEO, Kristina Blahnik - shot in Manolo Blahnik’s first store on Old Church Street, London. The campaign also features artist Faye Toogood, Founder and CEO of Toogood.

The portraits are set to appear in March 2020 issues in global collectible print and select fashion titles.

The campaign launched with a variety of personalities including, Nobel Prize Winner and Stanford Professor, Thomas Südhof, artist photographer Ryan McGinley and fashion icon, Grace Coddington. 

Taking the concept to SS2020, the campaign is a family portrait, featuring shoe designer Manolo Blahnik with his niece and company CEO, Kristina Blahnik - shot in Manolo Blahnik’s first store on Old Church Street, London. The campaign also features artist Faye Toogood, Founder and CEO of Toogood.

The portraits are set to appear in March 2020 issues in global collectible print and select fashion titles.

Romany Pajdak
Romany Pajdak First Artist of The Royal Ballet, London, wearing her black leather Sydney purchased in 2003. Photographed in London, 2018.
Romany Pajdak First Artist of The Royal Ballet, London, wearing her black leather Sydney purchased in 2003. Photographed in London, 2018.
Sean Frank
Sean Frank Filmmaker, wearing his taupe suede Boston purchased in 2016. Photographed in New York, 2018.
Sean Frank Filmmaker, wearing his taupe suede Boston purchased in 2016. Photographed in New York, 2018.
Louise Constein
Louise Constein Teenager, wearing her black leather Arizona purchased in 2017. Photographed in Berlin, 2018.
Louise Constein Teenager, wearing her black leather Arizona purchased in 2017. Photographed in Berlin, 2018.
Luna Picoli-Truffaut
Luna Picoli-Truffaut Actress, wearing her taupe suede Arizona purchased in 2013. Photographed in Paris, 2018.
Luna Picoli-Truffaut Actress, wearing her taupe suede Arizona purchased in 2013. Photographed in Paris, 2018.
Thomas Südhof
Thomas Südhof Nobel Laureate in Physiology or Medicine, is wearing his black leather Milano, bought in 2018. Photographed in Stanford, 2018.
Thomas Südhof Nobel Laureate in Physiology or Medicine, is wearing his black leather Milano, bought in 2018. Photographed in Stanford, 2018.
Tom Leitner
Tom Leitner Freeskier, wearing his dark brown nubuck Arizona purchased in 2015. Photographed in Traunstein, 2018.
Tom Leitner Freeskier, wearing his dark brown nubuck Arizona purchased in 2015. Photographed in Traunstein, 2018.