… is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.

With feet firmly grounded by tradition but eyes always on the future, Birkenstock made its debut at the annual Sole DXB in December 2019. Held over three days, Sole DXB is an interactive multimedia festival where urban lifestyle aficionados descend upon Dubai’s Design District to discover more, dance freely and dream bigger.

The story of Nicholas Vreeland, Buddhist monk and only Western head of a Buddhist monastery, starts in the early 1980s, when the diplomat’s son left his expensive tailor-made shoes on the streets of New York and chose to live a simple life in simple sandals. Birkenstock visited the extraordinary man.