… is about diversity and character featuring authentic individuals in their own BIRKENSTOCKs. Worn Birkenstocks take on the life of their owner, representing the many years and thousands of steps in one’s life. They become a part of your story. They are your story.

With feet firmly grounded by tradition but eyes always on the future, Birkenstock made its debut at the annual Sole DXB in December 2019. Held over three days, Sole DXB is an interactive multimedia festival where urban lifestyle aficionados descend upon Dubai’s Design District to discover more, dance freely and dream bigger.

Athénaïs de Béru was once a banker, but in 2006 she took on her family’s 500-year-old wine-growing estate in the village of Béru in Burgundy. Traditions are strong here and people do things in a certain way. “I don’t want to sound disrespectful, but I did precisely the opposite of everything they told me,” Athénaïs told us.