Cookie Policy
You can adjust your cookie settings using the below cookie controls.
To review our Privacy Policy click here
What kind of cookie do you want to allow?
Required Cookies
These cookies are required for basic website functionality and are therefore always enabled. They help us to save your cookie settings and show content on our website respectively.
Functional Cookies
These cookies allow us to offer you certain convenience features as well as improve our website’s functionality through usage analysis.
Marketing Cookies
These cookies are used by various services to provide you with advertisements that are relevant particularly for your interests.
- Cookie names: privacy_level, privacy_settings, dw_dnt, dnt, __cq_dnt, dw_cookies_accepted
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality and are therefore always enabled. They help us to save your cookie settings and provide you with content on our website.
- Storage duration: : Session - 2 years
- Cookie names: dwanonymous_*, dwsecuretoken_*, dwac_*, dwsid, sid, dwsourcecode_*, __cfduid, cqcid, cquid, uuid, __cq_seg, _cflb, _cf_bm, _cfduid, weird_get_top_level_domain, dw
- Domain: .birkenstock.com, .cquotient.com
- Purpose: These cookies are required for basic website functionality. The eCDN uses (_cflb), (_cf_bm) and (_cfduid cookies) to maximize network resources, manage traffic, and protect sites from malicious traffic.
- Storage duration: Session - 13 months
- Cookie name: AutomaticCountryRedirect, disableGeoIPCountrySwitcher
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: CountryChecked
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie name: NoCountryCheck
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie Name : Country
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: Language
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: 1 year
- Cookie name: CountrySupported
- Domain: .birkenstock.com
- Purpose: These cookies are required for basic website functionality.
- Storage duration: Session length
- Cookie names: dwfavorites
- Domain: .birkenstock.com
- Purpose: This cookies saves all items you put on your wishlist as a not-registered user.
- Storage duration: Session - 30 days
- Cookie names: _dc_gtm_UA-xxxxxxxx, _dc_gtm_UA-*
- Name: Google Tag Manager
- Domain: .birkenstock.com
- Purpose: The service Google Tag Manager allows us to embed tags and scripts on our website. The service does not collect any personal data itself.
- Cookie names: Newsletter
- Domain: .birkenstock.com
- Purpose: The cookie identifies if the user has actively closed the newsletter overlay. If that cookie has been set, the newsletter overlay (upper right hand side) will not appear anymore.
- Storage duration: 1 year
- Cookie names: OptanonAlertBoxClosed, OptanonConsent
- Domain: .birkenstock.com
- Purpose: Personalised webpage content: OneTrust
- Cookie names: _GRECAPTCHA
- Domain: www.google.com
- Purpose: Personalised webpage content: Google Recaptcha
- Name: Google Analytics
- Cookie names: _gali, _gat_UA-75414140-1, _gat_UA-75414140-16, _ga, _gid, CONSENT, NID, _gat_*, _gclxxxx, _loop_ga, _loop_ga_gid, gaSet, FPLC, FPID
- Domain: .birkenstock.com
- Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
- Storage duration: Event data: 38 months / User data: 14 months
- Cookie names: dwpersonalization_*, __cq_uuid, __cqact, bc, __cq_bc
- Domain: www.birkenstock.com, .birkenstock.com
- Purpose: These cookies allow us to show you product recommendations based on the items you review.
- Storage duration: Session length - 1 year
- Cookie names: VISITOR_INFO1_LIVE, PREF, SID, APISID, HSID, SAPISID, LOGIN_INFO, GEUP, YSC, CONSENT
- Domain: .youtube.com
- Purpose: YouTube is a video portal that allows users to upload, view, and share videos. We use the YouTube Player to display videos on our website.
- Storage duration: Session length - 20 years
- Cookie names: ssmp_history_2, ssmp_selection_2, ssmp_sid_2, ssmp_temp_auth_token_2, last_session_click_2
- Domain: .birkenstock.com
- Purpose: Shoesize.me is a service that helps us offer users personalized size and width recommendations.
- Storage duration: Session length - 3 months
- Cookie names: _uetsid, continuous_play_v3, vuid, player
- Domain: .vimeo.com
- Purpose: Vimeo is a video portal that allows users to upload, view and share videos. We use the Vimeo Player to display videos on our website.
- Storage duration: 30 minutes - 2 years
- Cookie name: __olapicU, __pr_AB_testing
- Domain: www.birkenstock.com, helios.production.bsd.coremedia.cloud
- Purpose: Olapic is a service that aggregates and displays "User Generated Content" (UGC) on our website.
- Storage duration: 1 month
# YESBIRKENSTOCK - Terms of Use
Update June 2020
What is it about?
Thank you for sharing your BIRKENSTOCK style with the world! BIRKENSTOCK really likes the photo, video or other content you posted online ("User Generated Content" or "UGC") with the BIRKENSTOCK tag or related hashtag (i.e. a hashtag containing the name of BIRKENSTOCK or another name or trademark belonging to the BIRKENSTOCK GROUP). To inspire others, we would like to feature it on our online channels like the BIRKENSTOCK websites, online-shops, official marketing channels and/or social media pages.
To do so, BIRKENSTOCK needs your expressive consent to the use of your image and/or content and of the personal data that may be contained in it.
If you respond to our message with "#YESBIRKENSTOCK" you grant BIRKENSTOCK the unlimited, non-exclusive, royalty-free, assignable, sublicensable, perpetual, worldwide right to use that relevant UGC. The utilization includes the use of your UGC in the BIRKENSTOCK websites, online-shops, social media pages, e-mails, newsletters, postings or ads, during events, store signage and all BIRKENSTOCK marketing and/or distribution channels and/or materials without further notice or any compensation to you.
Please do not give us your consent to use of UGC that you do not want to become subject to these #BIRKENSTOCK Terms of Use.
To do so, BIRKENSTOCK needs your expressive consent to the use of your image and/or content and of the personal data that may be contained in it.
If you respond to our message with "#YESBIRKENSTOCK" you grant BIRKENSTOCK the unlimited, non-exclusive, royalty-free, assignable, sublicensable, perpetual, worldwide right to use that relevant UGC. The utilization includes the use of your UGC in the BIRKENSTOCK websites, online-shops, social media pages, e-mails, newsletters, postings or ads, during events, store signage and all BIRKENSTOCK marketing and/or distribution channels and/or materials without further notice or any compensation to you.
Please do not give us your consent to use of UGC that you do not want to become subject to these #BIRKENSTOCK Terms of Use.
By responding "#YESBIRKENSTOCK" you also warrant that:
- you are responsible for any information, profiles, text, files, images, photos, video, sound, or other content and/or materials that you submit, upload, post or otherwise provide or make available to BIRKENSTOCK or its affiliated entities.
- you own or control all rights in and to your UGC. In case your UGC includes elements belonging to a third-party, that you have obtained all the necessary consents by the relevant third-party. Your UGC and BIRKENSTOCK's use of it will not infringe or violate the rights of any third parties, including, but not limited to, copyrights, trademarks, rights of publicity/privacy, patent, trade secret or confidentiality. You further represent and warrant that your UGC comply with all applicable laws, rules and regulations, and any third party agreements to which you are subject.
- your UGC does not contain spam. You also may not use a false email-address or impersonate any person or entity, or otherwise mislead BIRKENSTOCK as to the origin of any UGC.
- your UGC may be used on the website www.birkenstock.com and/or on any and all BIRKENSTOCK marketing and/or distribution channels and/or materials, including e-mails, social media, during events and store signage without further notice or any compensation to you.
We may use your UGC, and any ideas, concepts or know-how contained herein, for any purpose including, without limitation, developing, manufacturing, distributing and marketing products. Subject to the licenses granted in these Terms of Use, you retain ownership of any copyrights and rights of publicity you may have in your submissions.
You may only make a submission if you are 18 years of age or over. If your UGC is selected by BIRKENSTOCK to be used, it may be displayed for other users to see, together with your name, associated social media channels (if applicable) and profile information (such as your profile picture). BIRKENSTOCK is under no obligation to display, feature or use any submission, but may do so at its sole discretion.
Finally, by responding "#YESBIRKENSTOCK" you agree to indemnify in full and hold BIRKENSTOCK and any person acting on BIRKENSTOCK's behalf harmless from and against any claims, demands, damages, liabilities, and costs, including the costs of legal defense and legal prosecution incurred by BIRKENSTOCK in connection with the regular use of the UGC as described above. Depending on what is included in your UGC, and also in the country you are based in, your social network account name and your relevant UGC may contain personal data that BIRKENSTOCK may access and process in relation to the use of your UGC.
If you do not agree with these Terms of Use please do not reply with "#YESBIRKENSTOCK" to our message under your relevant UGC and thereby give us the consent to use the relevant UGC.
By responding to the message from our BIRKENSTOCK account with "#YESBIRKENSTOCK" you give BIRKENSTOCK your express and specific consent to the use of the above described UGC.
What to do if you change your mind?
You can revoke at any time your granting of usage rights and privacy consent by sending BIRKENSTOCK an email at yesbirkenstock@birkenstock.com.
If you believe that your work has been copied in a way that constitutes copyright infringement, please notify BIRKENSTOCK at yesbirkenstock@birkenstock.com.
BIRKENSTOCK reserves the right to alter these Terms and Conditions without warning.
If you believe that your work has been copied in a way that constitutes copyright infringement, please notify BIRKENSTOCK at yesbirkenstock@birkenstock.com.
BIRKENSTOCK reserves the right to alter these Terms and Conditions without warning.
- Cookie name: gender
- Domain: .birkenstock.com
- Purpose: Breadcrumbs are being personalized on the product detail page for an improved user experience.
- Storage duration: 1 year
- Cookie name: Google Autocomplete for Addresses
- Domain: .birkenstock.com
- Purpose: The Google Autocomplete for Addresses service helps our customers to enter their address more quickly and easily during the order process by showing suitable completion suggestions.
- Storage duration: 1 year
- Name: Google Maps
- Domain: .maps.google.com
- Purpose: We use Google Maps to display an interactive map and to help you find our brick-and-mortar BIRKENSTOCK stores and partners. In addition, we use Google Maps in certain countries to select a pick-up location during the ordering process if you wish to use this delivery method.
- Name: Country Switcher
- Cookie names: disableGeoIPCountrySwitcher
- Domain: .birkenstock.com
- Purpose: We store your location, which we can recognize by your IP address, by means of a cookie so that we can show you the online store matching your location.
- Cookie names: mp_*_mixpanel, mp_206cdf1b3f33fe8f035246591e2acada_mixpanel, mp_e9936e11b98e9baa770c4fb258be104a_mixpanel, mp_6b9fc8f94ee8f828313aeb4de270d0f4_mixpanel, loopUser
- Domain: loopgift.com, .birkenstock.com
- Purpose: Personalised webpage content: Giftnow
- Cookie names: _attn_, __attentive_cco, __attentive_id, __attentive_pv, __attentive_dv, __attentive_ss_referrer, __attentive_lr
- Domain: www.birkenstock.com, cdn.attn.tv
- Purpose: Personalised webpage content: If you consent to the use of the Dynamic Yield service, we will collect, store, analyse and use anonymised information on your browsing and clicking patterns in order to be able to show you personalised webpage content. This, for example, enables us to preferably show you either products from the product range for women or for men or to show you the product you viewed the last time you visited our site. For this purpose, cookies are used, i.e. small text files which are stored locally in the cache of your Internet browser. These cookies enable us to recognise the Internet browser. You can delete these cookies from your Internet browser at any time.
- Cookie names: liveagent_sid, X-Salesforce-CHAT, liveagent_ptid, liveagent_vc, liveagent_vc, liveagent_oref, BrowserId_sec, X-Salesforce-CHAT, liveagent_vc, liveagent_sid, liveagent_oref, liveagent_ptid, BrowserId, CookieConsentPolicy, LSKey-c$CookieConsentPolicy
- Domain: .salesforceliveagent.com, .force.com, service.force.com
- Purpose: Personalised webpage content: LiveChat
- Cookie names: _hjFirstSeen, _hjSession_xxxxxx, _hjAbsoluteSessionInProgress, _hjIncludedInPageviewSample, _hjTLDTest, _hjSessionUser_xxxxxx, _hjIncludedInSessionSample
- Domain: .birkenstock.com, script.hotjar.com
- Purpose: Personalised webpage content: Hotjar
- Cookie names: iv, is
- Domain: s.emea01.idio.episerver.net
- Purpose: Personalised webpage content: Optimizely
- Name: Microsoft Advertising / Bing
- Cookie Namen: _uetsid, MUID, MUIDB, SRCHD, SRCHUID, SRCHUSR, _EDGE_S, _SS, _uetvid, _uetsid
- Domain: .bing.com, .birkenstock.com
- Purpose: The service Bing (Microsoft Advertising) helps us to analyze campaigns as well as to provide user specific content.
- Name: Salesforce Marketing Cloud
- Cookie names: igodigitaltc2, igodigitalstdomain, igodigitalst_7296969
- Domain: igodigital.com, exacttarget.com
- Purpose: Salesforce Marketing Cloud helps us to provide user specific content via e-mail and analyze its relevance for our users.
- Name: Google Analytics with advertising features
- Domain: birkenstock.com, doubleclick.net
- Purpose: The service Google Analytics helps us to continuously improve the functionality of our website, the products shown, and the associated user experience. Therefore, we analyze the behavior of our website’s visitors to be able to provide an improved user experience. The analysis is conducted fully anonymously. Google Analytics also allows us to provide user specific content.
- Cookie names: test_cookie, IDE
- Name: Google Adwords
- Domain: google.com, doubleclick.net
- Purpose: The Google Adwords service helps us to analyze our campaigns and to provide user specific content on Google and its partners.
- Cookie names: _fbp
- Name: Facebook
- Domain: facebook.com, .birkenstock.com
- Purpose: Facebook helps us to analyze our campaigns as well as to show user specific content on Facebook, as well as its partners.
- Cookie names: _ttp, _tt_enable_cookie
- Domain: .birkenstock.com, tiktok.com
- Purpose: Personalised webpage content: Tiktok
- Cookie names: _pin_unauth, _pinterest_ct_ua
- Domain: .birkenstock.com, ct.pinterest.com
- Purpose: Personalised webpage content: Pinterest
- Cookie names: sc_at, _scid, X-AB, _schn
- Domain: .birkenstock.com, snapchat.com, sc-static.net, com.birkenstock.www
- Purpose: Personalised webpage content: Snapchat