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Rick Owens Launch
#BIRKENSTOCKxRICKOWENS

BIRKENSTOCK CELEBRATES LAUNCH OF THE SECOND RICK OWENS COLLABORATION FOR SPRING SUMMER 2019 AT LE BON MARCHÉ

Following the debut of the second collaboration of Men’s and Women’s runway styles in the Rick Owens Spring / Summer 2019 shows, the first release of the second collaboration is set to be unveiled with pop-up shops at Le Bon Marché in Paris and the I.T Group in Hong Kong and China and online at birkenstock.com/1774 in February.

Rick Owens Birkenstock Debut Party

Photo Credit by Flo Kohl

Following a successful first collaboration BIRKENSTOCK and Rick Owens kick off their second season with the opening of a Pop-Up Store at French department store Le Bon Marché. Set up on the second floor, black cork elements merge the heritage of both collaborators and build an inspiring backdrop for the new collection.

To celebrate the launch of the pop-up store running until February 27th, more than 250 guests came together on January 17th at 6pm during busy Paris Men’s Fashion Week.

Guests included Michèle Lamy, Rick Owens, Oliver Reichert, Carine Roitfeld, Suzanne Koller, Robert Rabensteiner, Nick Vogelson, Angele Metzger, Clara 3000, Veronika Heilbrunner, Justin O’Shea, Nassim Guizani and Mos Def.

The collection will be available from February 8 on the newly launched birkenstock.com/1774 website, as well as through all Rick Owens channels.

Rick Owens Launch Party Pictures
Rick Owens Birkenstock Collaboration Styles

Photo Credit by Flo Kohl

The pop-up store will be open to public from January 18th until February 27th and can be found on the second floor.

Le Bon Marché Rive Gauche
24 Rue de Sèvres,
75007 Paris

Rick Owens Launch Party Birkenstock

You can also find the BIRKENSTOCK x Rick Owens Season 2 collection in selected BIRKENSTOCK stores:

Berlin
10178
Neue Schönhauser Str. 6-7

Düsseldorf
40213
Wallstr. 29

Hamburg GB
20354
Große Bleichen 68

Frankfurt
60547
T1, Shopping Blvd., 203 2315

München
80469
Reichenbachstr. 8

Rom
I-00187
Via del Babuino 165

London
WC2H 9PA
48 Neal Street

Kopenhagen
DK-1114
Kronprinsensgade 13



BIRKENSTOCK x Rick Owens - Season 2 Womens

Following the successful launch of the first collection and its global premier with the BIRKENSTOCK BOX in Los Angeles, the collaboration between Birkenstock and Rick Owens extends to a second season, with women’s styles debuting during Paris Women Fashion Week Spring/Summer 2019.

BIRKENSTOCK x RICK OWENS Season 2 Mens

BIRKENSTOCK and Rick Owens extend their collaboration for a second season premiering select styles at the spring/summer 2019 Rick Owens menswear show during Paris Fashionweek.